LOS ANGELES — Health-Ade Kombucha has partnered with Katrina Scott and Karena Dawn, the globally recognized wellness duo and co-founders of Tone It Up, a healthy lifestyle brand and fitness community, to debut its first co-branded kombucha this summer. With their shared ethos that encourages individuality and personal wellness goals, Health-Ade and Tone It Up join forces to introduce Health-Ade’s organic and raw Bubbly Rose Superfood flavor nationally, on August 22nd.
“We’re thrilled to partner with fellow female entrepreneurs Katrina and Karena of Tone It Up. These amazing women encourage their tribe to unlock the healthiest, happiest version of themselves, and this collaboration celebrates our shared values of optimism and authenticity,” said Daina Trout, CEO and co- founder of Health-Ade Kombucha.
Part of Health-Ade’s Superfood line, Tone It Up’s Bubbly Rose features hawthorn berry, mangosteen and pink rose paired with Health-Ade’s original base kombucha (a mix of fermented organic black and green teas) for a flavor profile that is subtly fruit-forward and a touch tart. The new flavor joins Maca-Berry, Reishi-Chocolate and Power Greens, the other core flavors in the Superfood line, which feature functional and botanical ingredients.
“We’ve always loved Health-Ade and admired their commitment to using only the highest quality and organic ingredients,” said Scott. “We’re thrilled to partner with them and bring Bubbly Rose to stores so every Tone It Up girl can enjoy it!”
“We can’t wait to share Bubbly Rose with the Tone It Up and Health-Ade communities,” said Dawn. “When dreaming up this collaboration, we were inspired by the flavors we love like berry and rose. It’s also a play on rosé — a TIU girl fave! This will be the perfect drink to enjoy with girlfriends, on its own or to mix up a cocktail or mocktail!”
The new Tone It Up Bubbly Rose flavor will be available at Whole Foods in Southern California, Rocky Mountains, the North East, and select retailers and grocers nationally, as well as online via Health- Ade’s new e-commerce platform — the first dedicated online marketplace of any kombucha brand.
Health-Ade Kombucha is offered at a suggested retail price of $3.99/16 oz.
About Health-Ade Kombucha
Handcrafted in super-small 2.5 gallon batches, Health-Ade Kombucha is committed to producing the best tasting and highest quality kombucha you can buy. Health-Ade was founded in 2012 by Daina Trout alongside her husband, Justin Trout, and best friend, Vanessa Dew in Los Angeles, where they now operate a fast-growing brewery in Torrance, CA. Since its inception, Health-Ade has been dedicated to supporting the real food movement, preparing its kombucha using traditional brewing techniques and the best ingredients, including cold-pressed juice from organic produce. Health-Ade is always free of preservatives and artificial flavors, never pasteurized or force-carbonated and organically fermented in glass jars to prevent metal or plastic leaching. The result is a naturally fizzy, delicious kombucha you can feel good about drinking.
Health-Ade is currently the fastest growing brand in its category and is projected to significantly expand its business nationwide in 2018. BevNet has honored Health-Ade with its “Best of 2016” award and CircleUp25 named Health-Ade one of the most innovative brands of the year.
For more info, visit health-ade.com, or follow along on social media @healthade.
About Tone It Up
Tone It Up is a women’s specific healthy lifestyle community created by Co-Founders Karena Dawn and Katrina Scott. It offers workout content on the website and Studio Tone It Up app, nutrition guidance and recipes, lifestyle tips, support and encouragement – and best of all, it has created a platform where women can connect, each sharing in the same journey towards better health and happiness. The community offers members a tremendous accountability and support system – and, a large and loyal network of like minded women to lean on and lift up throughout the process. This quirky, energetic “friend-to-friend” approach to fitness has made Tone It Up the one stop destination for women seeking a fun, unique approach to achieving their best self.
For more info, visit toneitup.com, or follow along on social media @toneitup.