COCO5 today announced new distribution of its all-natural flavored coconut water beverages in 415 Target stores across the U.S. Meanwhile, premium soda and kombucha maker Reed’s, Inc. announced that its Reed’s Ginger Brew products are now available in 1,335 Target stores throughout the country.
The National Honesty Index is a fun social experiment that tests the honesty of Americans by setting up unmanned racks of Honest beverages offered for $1 on the honor system.
To learn more about The #RefreshinglyHonest Project, or to watch and participate in the sharing of #RefreshinglyHonest stories, visit www.honesttea.com/refreshinglyhonest.
It will be available as a beverage option with the Kid’s Meal at no extra charge, in addition to low-fat regular or chocolate milk and fresh-squeezed lemonade.
The plan is for Goldman to remain at Honest in an at-large capacity, scouting for new interesting brands for its parent unit, Coke’s Venturing and Emerging Brands group, where he has already helped at least serve as a source of information about Coke for other entrepreneurs who have been purchased by the company.
A few months after Honest Tea partnered with Wendy’s to launch a new organic green tea beverage exclusively in the fast food chain, the company’s Honest Kids brand is now being rolled out nationwide at Wendy’s as part of a revamped kid’s meal and is currently available in select Chick-Fil-A stores.
Despite different opinions on politics and social issues, one trait unifies Americans:honesty. For the fifth year in a row, the honesty rate in America has exceeded 90% according to the results of the 2015 National Honesty Index, a coast-to-coast social experiment conducted by Honest Tea.
A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.
The Summer Refreshers are sweetened with Fair Trade Certified™ sugar and are 70 calories per 8 fl. oz. serving.
Organic erythritol was the bottleneck, but a packaging change and a shift in availability of the sweetener has given way to an across-the-board update to Honest Tea’s line of zero-calorie sodas.
The company’s line of 16.9 fl. oz. real brewed iced teas has been updated with new varieties, a new bottle, and label graphics.
Packaged in a custom-molded 16.9 oz. bottle, the new look also unifies the brand’s tea and “Honest-Ade” products into a single line, the latter reformulated and positioned as herbal teas.
Honest Tea’s fifth annual Mission Report reveals a marked increase in the amount of organic ingredients purchased by the company from 2007-2013.
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
