Distribution Roundup: COCO5, Reed’s Expand in Target; Honest Kids Hits Subway

14567474_1222292991126722_5170538375977362073_oCOCO5 today announced new distribution of its all-natural flavored coconut water beverages in 415 Target stores across the U.S. Target locations in Illinois, Indiana, Wisconsin, Ohio, New York, Pennsylvania, Minnesota, Michigan, Missouri, North Dakota, South Dakota will carry four COCO5 varieties: Limon, Cherry, Natural and Orange. COCO5 recently underwent a package revamp and revealed the new look to attendees at Natural Products Expo East 2016.

Meanwhile, premium soda and kombucha maker Reed’s, Inc. announced that its Reed’s Ginger Brew products are now available in 1,335 Target stores throughout the country. The company’s Reed’s Extra Ginger Brew and Reed’s Original Ginger Brew launched in Target earlier this month and are featured in the mass retailer’s craft soda specialty set.

Cold brew coffee brand High Brew Coffee has expanded its distribution partnership with Dr Pepper Snapple Group (DPSG). High Brew is now distributed via DPSG’s direct store delivery network in the Midwest, Great Plains, Northern California and Southeast. The expansion follows a successful start to the partnership, which began in May with distribution in New York, Chicago and Texas. Rodger Collins, president of packaged beverages for DPSG said that the company is “pleased with the response from retailers and consumers,” and praised High Brew as a “great-tasting product that gives us a unique opportunity to participate in a fast-growing category.”

Honest Kids SubwayHonest Kids, the juice drink line marketed by Honest Tea, is now part of the kids’ menu at Subway. The restaurant chain features Honest Kids Super Fruit Punch variety in 6 oz. juice boxes as part of its “Fresh Fit for Kids Meal” menu. Like all Honest Tea products, the drinks are USDA certified organic. The addition of Honest Kids at Subway comes approximately one year after the drinks were added to kids’ menus at Wendy’s and Chik-Fil-A.

In other distribution news:

Natural retailer Sprouts has added Lori’s Original Lemonade to its locations in California. Lori’s lemonades are USDA certified organic and come in three varieties: Lavender Lemonade, Ginger Lemonade and Lemongrass Lite Lemonade. The beverages will be available in over 85 Sprouts’ stores in the state.

Celsius, a functional beverage promoted as “the world’s first negative calorie drink,” has gained distribution at U.S. military exchange stores. Eurpac Service, Inc. is managing distribution of Celsius at The Exchange (Army Air Force Exchange Service), NAVSUP (Navy Exchange Service), and The Marine Corps Exchange Service) which are located on U.S. Army, Air Force, Navy and Marine Corps bases globally.

RTD tea brand Long Island Iced Tea has picked up new placement at Food Lion, one of the largest supermarket chains in the Southeast United States. Food Lion has over 1,000 locations in 10 Southeast and Mid-Atlantic states.

Coconut Beach is widening distribution with DPI Specialty Foods, a leading U.S. specialty food distributor. Coconut Beach sells coconut water drinks and snacks for a suggested retail price of $0.99.

Premium juice brand Juiceology is now available at Costco stores in the Southeast. Juiceology’s Pomegranate Cranberry + Blueberry is sold in 8-packs of 64 oz. bottles eight pack at Costco.

The Pickle Juice Company’s pickle juice-based sports drinks are now distributed internationally in Central America, South America and Australasia, including Australia, New Zealand, New Guinea and neighboring islands in the Pacific Ocean.