AUSTIN, TX (October 3, 2016) – High Brew Coffee® the premier provider of ready to-drink (RTD)-cold brew coffee, announced last week ,that they have expanded their distribution with Dr Pepper Snapple Group (NYSE: DPS). Following a successful roll out in New York, Chicago and Texas in May, DPS is now bringing High Brew Coffee to markets throughout the Midwest, Great Plains, Northern California and Southeast that it serves with its direct store delivery network.
The RTD Coffee category is one of the fastest growing segments in non-alcoholic beverages and High Brew is pleased to be the only coffee brand in the Dr Pepper Snapple Group portfolio making them a force to be reckoned with in the category.
High Brew Coffee, which launched in 2014, is the youngest company Dr Pepper Snapple Group has ever partnered with, further reinforcing the impact that the RTD coffee category is having on the industry as a whole. This expanded distribution allows High Brew Coffee the opportunity to have increased store velocities across the country, making this refreshing cold brew available to more consumers coast to coast. High Brew’s unique cold brew process allows them to provide consumers with a sweeter and smoother tasting brew with less sugar than leading competitors and 2x the naturally occurring caffeine that traditional coffee offers.
“Since we began distributing High Brew Coffee earlier this year in select markets, we’ve been very pleased with the response from retailers and consumers,” said Rodger Collins, president of packaged beverages for
Dr Pepper Snapple Group. “It’s a great tasting product that gives us a unique opportunity to participate in a fast-growing category, and we’re very pleased to be bringing it to more consumers in more markets.”
“We are excited to further our relationship with DPS. They have been great partners to work with and the timing of the relationship couldn’t be better,” said David Smith, the company’s founder and CEO. “This has been a huge transitional year for our brand and this expanded distribution is a testament to the product and how we plan to grow.”
About High Brew Coffee
Born from the adventure of a lifetime and raised in Austin, TX, High Brew puts expertly crafted cold brewedcoffee in a can to enjoy whenever and wherever you want it. High Brew Coffee is made from 100% Fair Trade Arabica beans that are cold brewed over time, not heat. We believe that great coffee helps you navigate anything the day throws your way, that’s why we cold brew every batch to be smooth, bold and full of natural energy with way less sugar. High Brew is for the go-getters, trend-setters and the do-ers. It’s an elevated coffeeexperience with a can-do attitude and it’s available in 5 ready to drink shelf stable flavors. It’s the cold brew for those who do. For more information, please visit www.highbrewcoffee.com.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have six of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott’s, Mr & Mrs T mixers, Peñafiel, Rose’s, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit.www.DrPepperSnapple.com.