(Bethesda, MD)—April 29, 2016— On National Honesty Day (4/30), Honest Tea is launching the #RefreshinglyHonest Project, a summer-long campaign asking people to share their #RefreshinglyHonest thoughts with friends, family and their social networks. Recognizing that there are many things we all honestly feel and do but seldom say, the campaign aims to create fun connections by revealing the less-than-perfect but shared moments that make up our daily lives.
The #RefreshinglyHonest Project will kick off with a short documentary series, showing what happens when real people take the first step toward being #RefreshinglyHonest. The project will continue through August with a series of digital and physical activations, including:
- The release of a series of sharable Honesty Cards that tell commonly-held #RefreshinglyHonest sentiments
- A pop-up #RefreshinglyHonest experience in cities nationwide.
- A variety of events in cities across the US to collect data for Honest Tea’s annual National Honest Index
The campaign will culminate with announcement of the results of the National Honesty Index, Honest Tea’s annual study to determine the honesty of various US cities.
“At Honest Tea, we recognize that there is something refreshing about not only making good choices about what we put in our bodies, but also being real with ourselves and others about what we’re experiencing in our lives.” said Honest Tea’s Brand Director Ami Mathur. “The #RefreshinglyHonest Project aims to shine a light on the amusing yet authentic feelings and experiences we all have but don’t talk about.”
For 18 years, Honest Tea, the maker of the nation’s top-selling organic bottled teas and organic kid’s juice drinks, has committed to being transparent and authentic through its organic and Fair Trade Certified™ products. Honest Tea’s commitment to honesty and authenticity also extends past its ingredients: the company regularly promotes ways to live a healthful, authentic and “refreshingly honest” life through its social media and the programs it supports.
To learn more about The #RefreshinglyHonest Project, or to watch and participate in the sharing of #RefreshinglyHonest stories, visit www.honesttea.com/refreshinglyhonest.
ABOUT Honest® Tea
Honest Tea seeks to create and promote great-tasting, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation’s top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®. Honest Tea’s product lines include: ready-to-drink bottled teas, Honest® Kids organic thirst quenchers, Honest® Freshly Brewed iced tea, and Honest® Fizz zero calorie sodas. All drinks are USDA Organic, and all tea leaf varieties and cane sugar are Fair Trade Certified™. In addition to being recognized by the United States Healthful Food Council for helping change the food landscape, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. Honest Tea continues to innovate out of its eco-friendly office in Bethesda, MD, as part of The Coca-Cola Company. For more information, visit https://www.honesttea.com/, facebook.com/HonestTea, and twitter.com/HonestTea.