Honest Tea (PET)

by Honest Tea

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Honest Tea Launches #RefreshinglyHonest Summer Campaign

To learn more about The #RefreshinglyHonest Project, or to watch and participate in the sharing of #RefreshinglyHonest stories, visit www.honesttea.com/refreshinglyhonest.

Seth Goldman Reduces His Role at Honest, Transitions to “TeaEO Emeritus”

The plan is for Goldman to remain at Honest in an at-large capacity, scouting for new interesting brands for its parent unit, Coke’s Venturing and Emerging Brands group, where he has already helped at least serve as a source of information about Coke for other entrepreneurs who have been purchased by the company.

Chick-Fil-A, Wendy’s Add Honest Kids to Menus

A few months after Honest Tea partnered with Wendy’s to launch a new organic green tea beverage exclusively in the fast food chain, the company’s Honest Kids brand is now being rolled out nationwide at Wendy’s as part of a revamped kid’s meal and is currently available in select Chick-Fil-A stores.

Honest Tea Releases National Honesty Index Results

Despite different opinions on politics and social issues, one trait unifies Americans:honesty. For the fifth year in a row, the honesty rate in America has exceeded 90% according to the results of the 2015 National Honesty Index, a coast-to-coast social experiment conducted by Honest Tea.

New Honest Tea Product Goes Nationwide in Wendy’s

A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.

A Wider Look: Honest Fizz Goes Fully Organic and Gets a New Can

Organic erythritol was the bottleneck, but a packaging change and a shift in availability of the sweetener has given way to an across-the-board update to Honest Tea’s line of zero-calorie sodas.

Honest Tea Updates Line of Organic Iced Teas

The company's line of 16.9 fl. oz. real brewed iced teas has been updated with new varieties, a new bottle, and label graphics.

Honest Tea Glass Line Gets New Graphics, Fair Trade Sugar

As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.

Honest Tea Becomes First Coke Brand in K-Cups

Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.

Honest Tea Conducts National Honesty Experiment

When faced with a choice to be honest or not, the experiment found that a resounding 95% of Americans were honest, up from 92% in 2013.

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