To learn more about The #RefreshinglyHonest Project, or to watch and participate in the sharing of #RefreshinglyHonest stories, visit www.honesttea.com/refreshinglyhonest.
It will be available as a beverage option with the Kid's Meal at no extra charge, in addition to low-fat regular or chocolate milk and fresh-squeezed lemonade.
The plan is for Goldman to remain at Honest in an at-large capacity, scouting for new interesting brands for its parent unit, Coke’s Venturing and Emerging Brands group, where he has already helped at least serve as a source of information about Coke for other entrepreneurs who have been purchased by the company.
A few months after Honest Tea partnered with Wendy’s to launch a new organic green tea beverage exclusively in the fast food chain, the company’s Honest Kids brand is now being rolled out nationwide at Wendy’s as part of a revamped kid’s meal and is currently available in select Chick-Fil-A stores.
Despite different opinions on politics and social issues, one trait unifies Americans:honesty. For the fifth year in a row, the honesty rate in America has exceeded 90% according to the results of the 2015 National Honesty Index, a coast-to-coast social experiment conducted by Honest Tea.
A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.
The Summer Refreshers are sweetened with Fair Trade Certified™ sugar and are 70 calories per 8 fl. oz. serving.
Organic erythritol was the bottleneck, but a packaging change and a shift in availability of the sweetener has given way to an across-the-board update to Honest Tea’s line of zero-calorie sodas.
The company's line of 16.9 fl. oz. real brewed iced teas has been updated with new varieties, a new bottle, and label graphics.
Packaged in a custom-molded 16.9 oz. bottle, the new look also unifies the brand’s tea and “Honest-Ade” products into a single line, the latter reformulated and positioned as herbal teas.
Honest Tea’s fifth annual Mission Report reveals a marked increase in the amount of organic ingredients purchased by the company from 2007-2013.
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.
When faced with a choice to be honest or not, the experiment found that a resounding 95% of Americans were honest, up from 92% in 2013.