When Guayaki launched in 1996, it sought to educate mainstream consumers about the clean and natural benefits of plant-based energy with its line of yerba mate drinks. Now, 25 years later, they may be catching on. In recent months, the yerba mate category has seen an influx of attention and innovation from startups and strategics alike.
Honest Tea co-founder and president Seth Goldman is stepping away from the brand at the end of this year to focus on his role as executive chair at plant-based meat brand Beyond Meat, he revealed in a statement on Thursday.
In this gallery of new products as seen at Natural Products Expo East 2019, we highlight some of the notable product launches and revamps in the coffee and creamer categories, including innovations in alt-milk pairings and shelf-stable varieties.
At Natural Products Expo East 2019, BevNET’s editorial team saw established brands tackle new innovations and new strategies, including Honest Tea’s take on cold brew coffee, Mood33’s new CBD line, DrinkSimple exploring growth through B2B partnerships, and a reshuffling of Great Point Brands’ product portfolio.
In this interview from Natural Products Expo West 2019, BevNET managing editor Martin Caballero caught up with Honest Tea co-founder Seth Goldman to discuss recent company updates and innovations aimed at growing the brand’s reach with consumers of all ages, plus retail expansion and efforts to improve sustainability.
Starbucks CEO Kevin Johnson is scaling back founder and former CEO Howard Schultz’s plans for luxury coffee shops, according to The Wall Street Journal. Schultz’s growth strategy included 1,000 Starbucks Reserve cafes selling premium coffee and artisanal bakery items, as well as 30 more locations of its Starbucks Roastery, experience-oriented stores aimed at increasing traffic and improving declining sales.
The Coca-Cola Company’s fruitful partnership with one of New York’s powerhouse beverage distributors appears to be ending, as the soda giant confirmed it is pulling Honest Tea, Zico coconut water and Hubert’s Lemonade products from Big Geyser’s DSD network.
During a conference call with investors today, The Coca-Cola Company reported net revenues of $9.08 billion for Q3, surpassing analysts’ projections of $8.72 billion. The company also noted that organic growth was up by 4 percent.
Honest Tea, Inc., the maker of organic bottled teas and organic kids’ juice drinks, is encouraging Americans to take their first step to living a little more honestly by sharing their #RefreshinglyHonest moments on social media or at pop-up locations across the country.
Gary Hirshberg, the co-founder and chairman of dairy company Stonyfield Farm and a highly influential figure in the organic food movement, shares war stories ranging from the company’s pastoral beginnings, to its decade-long struggle for financing, and on to its eventual sale, mining them for wisdom that will resonate with any food and beverage professional.
Longtime bottling and sales executive Chuck Muth announced his retirement from Coke in 2016, but apparently he couldn’t retire from Seth Goldman, his former boss at Honest Tea. The two are reuniting, this time around Beyond Meat, the plant-based protein brand where Goldman serves as executive chairman.
In place of a circular ying-yang image representing the drink’s three roles of “Rehydrate, Refresh, Replenish,” the label now features a cleaner look with more white space and a clearer emphasis on the call-outs of “sport” and “electrolytes and fuel.”
COCO5 today announced new distribution of its all-natural flavored coconut water beverages in 415 Target stores across the U.S. Meanwhile, premium soda and kombucha maker Reed’s, Inc. announced that its Reed’s Ginger Brew products are now available in 1,335 Target stores throughout the country.
The National Honesty Index is a fun social experiment that tests the honesty of Americans by setting up unmanned racks of Honest beverages offered for $1 on the honor system.