Hoplark

Hoplark is rolling out a comprehensive refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.

This week’s new product gallery features a first look at new RTDs from supplement makers Huel and RAW Nutrition, hop beverage maker Hoplark’s take on soda, and a sweet & sour collab from Trolli and Mountain Dew.

This week’s review roundup features a look at new releases from HOP WTR, De Soi, MADPOP and Hoplark.

In this week’s new products gallery, Equator Coffee unveils its first multi-serve offerings, Red Bull launches its first U.S. Spring Edition and Hoplark pays homage to one of its community members.

This nascent space has seen an influx of innovation within the past two years, including startups such as HopTea, HOP WTR, Aurora Superior Sparkling Beverages and Oregon Hop Springs, as well as offerings from beer brewers like Urban Chestnut Brewing Company and Snake River Brewing. Even non-alcoholic beer brewers have gotten on board with the trend.

Hoplark HopTea Goes Nationwide in Whole Foods; CELSIUS Looks to Accelerate C-Store Business; Eternal Water Partners with Honickman Group; TEN Spring Water Adds United Supermarkets; KiiTO Adds South Pacific Whole Foods Stores; Oral I.V. Adds 120 Military-Based GNC Stores

Hoplark HopTea claimed victory today in New Beverage Showdown 16 at BevNET Live Winter 2018, as the non-alcoholic hop-infused tea earned bragging rights and a $10,000 prize package.