Huel

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Huel Raises $24M To Fuel U.S. Expansion; Idris and Sabrina Elba Invest

Plant-based nutrition brand Huel has closed a $24 million funding round led by private equity firm Highland Europe and featuring investment from Idris and Sabrina Elba. The round now brings the U.K.-based company’s valuation to $560 million.

Protein Drip: Huel Extends Into Apparel with ‘Huelwear’ Clothing Line

Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing.

Full Plate: Meal Replacement Brands Target Growth in 2020

Last month, four meal replacement beverage makers — Soylent, Keto & Co., Huel and Après — announced new products and brand refreshes that play on rising trends such as brain function, keto and better-for-you functionality.