Brand News
Aug 7, 2026Last Updated Aug 7, 2026New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More ProteinThis week, Waterloo unveils its new look, Jolene expands its oat milk latte line and BellRing brings new protein options to two of its brands.
Jul 2, 2026Last Updated Jul 6, 2026New Beverages: Huel Grows Daily Greens, Stumptown’s Sky Brew, Red Bull x NASCARThis week’s new product gallery features a racing reunion for Red Bull, a potent 20mg THC punch from Nine Dot Cannabis Beverages, and line extensions for…
Mar 23, 2026Huel Acquired by Danone SA In $1.1 Billion DealThe acquisition, announced Monday morning, deepens Danone’s roster of functional nutrition brands, with Huel’s product portfolio spanning from its flagship…
Oct 16, 2025Last Updated Oct 16, 2025Reviews: Huel Daily Greens Delivers, Hawaiian Tropical Sodas DelightThis week’s reviews roundup features a pair of brands pushing the envelope — one in a evolving new category of ‘greens’ drinks and another offering a fresh…
Sep 2, 2025Last Updated Sep 2, 2025Huel Launches Daily Greens, Pushing Further into RTDsThe “de-powderization movement” is underway at Huel, as the British meal replacement brand reaches into the red-hot greens category for its next and widest RTD…
May 16, 2025Last Updated May 16, 2025Protein Drinks Keep Punching, As Core Brands Grow and Occasions ExpandThe protein-in-everything trend has flared up at times over the past decade, but current conditions — with tailwinds from health and wellness now supercharged…
May 2, 2025New Products: Collabs From Happy Products and Wildwonder, Plus Olipop’s Orange Cream RelaunchIn this week’s new products roundup, Wildwonder partners with at-home manicure kit maker Le Mini Macaron on a cross-branded collaboration, Red Bull gears up…
Dec 2, 2022Huel Raises $24M To Fuel U.S. Expansion; Idris and Sabrina Elba InvestPlant-based nutrition brand Huel has closed a $24 million funding round led by private equity firm Highland Europe and featuring investment from Idris and…
May 3, 2022Protein Drip: Huel Extends Into Apparel with ‘Huelwear’ Clothing LineWellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal…
Jan 14, 2020Last Updated Jan 17, 2020Full Plate: Meal Replacement Brands Target Growth in 2020Last month, four meal replacement beverage makers — Soylent, Keto & Co., Huel and Après — announced new products and brand refreshes that play on rising trends…