Brand News
Mar 17, 2025Last Updated Mar 17, 2025Expo West: Plant Press Pushes Forward, Humm Flexes FormatsAs we close out our Expo West coverage, we’ve got a first look at new branding from clean energy drink Plant Press, and a preview of new innovation from Humm…
Mar 14, 2025Last Updated Mar 14, 2025Expo West Gallery: Humm Doubles-Down, Pop & Bottle Doubles UpWe highlight more new products spotted at Expo West, including a pair of kombucha innovations from Humm, new flavored sparkling waters from Not Beer and Pop &…
Jan 4, 2024With Humm Acquisition, SYSTM Homes in on Gut HealthYesterday, California-based CPG company SYSTM Foods announced it had acquired Humm Kombucha for an undisclosed sum. The deal now places the nearly 15-year-old…
Jan 3, 2024Last Updated Jan 3, 2024SYSTM Foods Acquires Humm KombuchaSYSTM Foods, a joint venture between SYSTM Brands and CPG investment firm GroundForce Capital, have acquired Humm Kombucha, the companies announced today.…
Dec 23, 2021Humm Expands Platform as ‘Drink Better Co.’ with Probiotic Sodas and SeltzersHumm Kombucha is the latest to enter the burgeoning functional soda category with its newest innovation, Humm Probiotic, a line of shelf stable sodas and…
Oct 19, 2021Last Updated Oct 20, 2021Humm Kombucha Receives $8M Line of CreditSeeking to expand operations and fund new marketing initiatives, Humm Kombucha announced today that it has opened an $8 million line of credit with Naturally…
Feb 26, 2020Last Updated Feb 26, 2020Humm Announces Launch of Zero Sugar Kombucha LineHumm Zero, the new sugar-free line from the Oregon-based kombucha brand, is set to launch in select markets and on Amazon in April. The product will be sold in…Sep 16, 2019Humm Kombucha Launches Kombucha Cans NationwideHumm Kombucha, already the nation’s no. 1 seller of kombucha in cans, unveiled national expansion and availability of five of its most popular flavors in cans…
Aug 8, 2019People Moves: Mark Nunn Leaves NutpodsMark Nunn Leaves Nutpods, Starts Consulting Business; Humm Hires Matt Witherell as President; Dean Foods Names New CEO; Former Coke Exec Joins Glucose Health…Aug 2, 2019Last Updated Aug 2, 2019Humm Kombucha Hires President Matt WitherellHumm Kombucha announced that it has named Matt Witherell as president. Witherell brings more than 20 years of experience in general management, strategy,…Jul 2, 2019Last Updated Jul 2, 2019Humm Drops Plans for East Coast Production FacilityHumm Kombucha has cancelled plans to construct a $10 million production facility in Roanoke, Virginia, telling the city that improvements in production and…
Oct 24, 2018Last Updated Oct 24, 2018Humm Kombucha Slashes Sugar With New FlavorsBend, Ore.-based Humm Kombucha has launched a pair of new, reduced-sugar SKUs: Raspberry Hops and Ginger Juniper, each with 5g of sugar and 25 calories per 8…
Oct 3, 2018People Moves: Bhakti Chai Hires New VP of SalesBhakti Chai Hires New VP of Sales, Cuts Two Execs; Welch’s Names Bynum as CEO; Humm Kombucha Hires New VP of Marketing; Mark Walen Joins Topa as CEO of…
Sep 25, 2018Last Updated Sep 25, 2018Expo East 2018 Recap Pt. 2: Organic Association Meets, Plant-Based Goes ConventionalIn the second and final part of our Natural Products Expo East 2018 recap, BevNET covers news emerging from the Organic Trade Association meeting and takes a…