As we close out our Expo West coverage, we’ve got a first look at new branding from clean energy drink Plant Press, and a preview of new innovation from Humm Kombucha that takes the brand into new formats like shots, resealable aluminum bottles and nitro-infused cans. Plus updates from Gorgie and corn milk maker Maizly.
We highlight more new products spotted at Expo West, including a pair of kombucha innovations from Humm, new flavored sparkling waters from Not Beer and Pop & Bottle’s 2x strength cold brew.
Yesterday, California-based CPG company SYSTM Foods announced it had acquired Humm Kombucha for an undisclosed sum. The deal now places the nearly 15-year-old brand under the command of SYSTM’s executive team, which also operates two other functional beverage acquisitions – REBBL and Chameleon Organic Coffee.
SYSTM Foods, a joint venture between SYSTM Brands and CPG investment firm GroundForce Capital, have acquired Humm Kombucha, the companies announced today. Financial terms of the deal were not disclosed.
Humm Kombucha is the latest to enter the burgeoning functional soda category with its newest innovation, Humm Probiotic, a line of shelf stable sodas and seltzers positioned around gut health and immunity benefits.
Seeking to expand operations and fund new marketing initiatives, Humm Kombucha announced today that it has opened an $8 million line of credit with Naturally Gerber Finance. In a press release, the Oregon-based kombucha brand said it intends to use the credit to hire new staff, purchase machinery and “fund large-scale retail programs and marketing initiatives.”
Humm Zero, the new sugar-free line from the Oregon-based kombucha brand, is set to launch in select markets and on Amazon in April. The product will be sold in 11 oz. single-serve cans ($2.99 SRP) and 4-packs ($9.99) in four flavors: Peach Tea, Blood Orange, Ginger Lemonade and Raspberry Lemonade.
Humm Kombucha, already the nation’s no. 1 seller of kombucha in cans, unveiled national expansion and availability of five of its most popular flavors in cans at the Natural Products Expo East 2019, September 12 -14th, 2019 in Baltimore, MD, booth #8609. Humm Kombucha cans are available nationwide.
Mark Nunn Leaves Nutpods, Starts Consulting Business; Humm Hires Matt Witherell as President; Dean Foods Names New CEO; Former Coke Exec Joins Glucose Health Board; FloWater Names New Chief Sales Officer; O2 Sports Recovery Names New VP of Sales
Humm Kombucha announced that it has named Matt Witherell as president. Witherell brings more than 20 years of experience in general management, strategy, finance, sales and cross-functional team leadership for high-profile companies, including Red Bull, MillerCoors, JPMorgan Chase, Barclay’s Capital and Deloitte Consulting.
Humm Kombucha has cancelled plans to construct a $10 million production facility in Roanoke, Virginia, telling the city that improvements in production and distribution capabilities at its Bend, Oregon headquarters made an East Coast expansion unnecessary.
Bend, Ore.-based Humm Kombucha has launched a pair of new, reduced-sugar SKUs: Raspberry Hops and Ginger Juniper, each with 5g of sugar and 25 calories per 8 oz serving.
Bhakti Chai Hires New VP of Sales, Cuts Two Execs; Welch’s Names Bynum as CEO; Humm Kombucha Hires New VP of Marketing; Mark Walen Joins Topa as CEO of Beverage Distribution Group; Distill Ventures Taps New Non-Alc Leader
In the second and final part of our Natural Products Expo East 2018 recap, BevNET covers news emerging from the Organic Trade Association meeting and takes a look at some of the new products and developments in plant-based dairy, kombucha, functional waters and other categories.
