Official Brand Overview
Hype Energy is an international brand producing functional energy drinks with offices in Europe, North America and the Middle East. Hype Energy was around well before you had your first iPhone. The brand was launched in 1993 by Hard Rock Cafe founder Barry Cox and is recognized today for its stylish party image. The current CEO, former Formula One racing driver and 24 Hours of Le Mans winner, Mr. Bertrand Gachot, has been involved with the brand since 1997. The current Hype Energy range includes 6 different products: Hype Energy MFP (also available in glass bottle and shot version), MFP Sugar Free, Hype Energy UP, Enlite, Mojito, After Dark. Hype Energy drinks are currently available in over 40 countries and manufactured in the Austria, Poland and Germany. All Hype Energy drinks are free from preservatives and artificial colorings, and combine a mix of natural juices, vitamins and caffeine.