Mix1 Life to Acquire ‘No Fear’ from Shadow Beverages
Recently, the brand expanded nationally in the food service channel through an agreement with a national distributor.
Shadow Beverages Names Former PepsiCo Executive as CMO
Bob Shafer Brings 30 Years CPG Experience to Privately Held Beverage and Snack Company PHOENIX, AZ, April 1, 2013 – Shadow Beverages and Snacks recently appointed Bob Shafer as Chief Marketing Officer reporting directly to George Martinez, President, Shadow Beverages and Snacks. In this newly created position, Mr. Shafer will lead the company’s national brand […]
Shadow Beverages Selects Closure Systems International Closures for New GNC Advanced Nutrition Drinks
MARCH 20, 2012 – INDIANAPOLIS, IN USA – Closure Systems International is pleased to announce that its Extra-Lok V 38mm OD cap has been selected for use on a new line of GNC Advanced Nutrition Beverages. GNC, one of the world’s largest specialty retailers of nutritional products, has been helping people “Live Well” for more […]
Shadow Beverages Relaunches Whey UP
When Shadow Beverages acquired the Whey UP brand in June, the goal was simple – transform a niche market protein-based energy drink into an everyday beverage with a widespread consumer base. Now armed with sleek new package and improved taste profile, WheyUP will attempt to make the leap to mainstream with crossover appeal in both the sports and functional beverage categories.