MARCH 20, 2012 – INDIANAPOLIS, IN USA – Closure Systems International is pleased to announce that its Extra-Lok V 38mm OD cap has been selected for use on a new line of GNC Advanced Nutrition Beverages. GNC, one of the world’s largest specialty retailers of nutritional products, has been helping people “Live Well” for more than 75 years by offering a variety of health and wellness supplements, ranging from vitamins to diet and sports nutrition products. With its licensee partner, Shadow Beverages LLC, GNC has now entered the ready-to-drink beverage category in new markets with an extensive range of Nutritional Waters, Sport Nutrition, and Protein Nutrition Beverages. The range meets the targeted needs of all levels of active consumers.
The GNC beverage line includes “XP” / Extreme Performance drinks, targeted towards intense performance athletes that push themselves above and beyond, and “Active” drinks, formulated to meet the hydration and metabolic needs of more mainstream active consumers. The GNC Nutritional Waters, Sport Nutrition, and Protein Nutrition Beverages are packaged in 20 oz. and 14oz PET bottles by Graham Packaging. The “XP” beverage lines have black labels and black closures, while the “Active” bottles have white labels and clear closures.
CSI’s versatile, light-weight Extra-Lok V 38mm OD cap was chosen over alternative closure options due to its premium look, consumer safety features, and optimal sealing and application performance. Equally important were the technical expertise and customer services CSI provided, according to Allen Warner, Director of Supply Chain for Shadow Beverages. “At each step, CSI provided unmatched technical service and on-time delivery. For us, the decision was easy,” said Warner. “CSI is the worldwide leader in beverage closures and exceeded our expectations by meeting extremely tight project timelines,” he added. “With CSI’s expert guidance, we enjoyed a smooth, trouble free bottling start-up.”
The new line of GNC beverages delivers everything active consumers have come to expect from the leader in healthy innovation – significantly superior nutrition. “Extending the GNC brand portfolio to include nutritionally enhanced ready-to-drink beverages makes perfect sense, and Shadow Beverages has done an excellent job developing just the right product and packaging,” said CSI Sales Manager, Sussy Goff. “CSI is thrilled to be a part of such an exciting launch.”
Distribution of the new line of GNC beverages, currently consisting of 14 SKU’s, has begun through various channels in the United States. To learn more go to www.drinkGNC.com.
For further closure information, please contact:
Rodolfo Haenni, Global Marketing Manager
Closure Systems International
702 Woodland Dr, Suite 200
Indianapolis, Indiana 46278 USA
For further product information, please contact:
Eric Fling, VP of Field Marketing
Shadow Beverages & Snacks LLC
4650 E. Cotton Center Blvd, Suite 240
Phoenix, AZ 85040
Closure Systems International, Inc. (CSI) is recognized as a global leader in closure design, manufacturing, and high speed application systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally. Major categories served include carbonated soft drinks, bottled water, juices, isotonics, teas, adult beverages, dairy, foods, and automotive fluids.
CSI’s closure systems solutions help customers maximize profits by increasing the marketability of their brands and optimizing their total cost of operations. In its 31 locations worldwide, CSI employs approximately 3,900 people. CSI is part of Reynolds Packaging Division, an operating division of the Rank Group. Visit CSI’s website at www.csiclosures.com.
About Shadow Beverages and Snacks, LLC
Shadow Beverages is a functionally focused allied brand company, founded in 2008 by two long time beverage industry executives with a mission of building a portfolio of beverage and snack consumer products in the fast growing “better for you” and nutritional categories. As an operating company, Shadow’s work is to methodically build their brand partners reach outside their current platforms and passionately execute the strategy that makes a brand successful in the beverage and snack market. Value-added services provided by Shadow include: Experience – Product Development, Distribution, Sales and Marketing Activation; Brand Building – innovation, research & development and operations; and Brand Execution – Distribution, Sales, Merchandising and Marketing Activation. Shadow is proud to be the home of these great beverage and snack brands: GNC Beverages (DRINKGNC), WheyUP, No Fear Energy, Ironclad Energy & Hydration and The American Outdoorsman. To learn more about Shadow visit our website at www.shadowbev.com.