Expo East 2014: Cold- Remains the New Black

Though most exhibitors felt attendance and energy at the show to be lethargic, Expo East nonetheless showcased the ongoing evolution of cold-pressed juices and cold-brewed coffee.

ITO EN Debuts New Teas’ Tea Varieties at Expo East 2014

TO EN, the world’s leading purveyor of green tea leaves and makers of the award-winning bottled tea-TEAS’ TEA will debut new flavor options in 16.9 fl. oz ready-to-drink bottles at the Natural Products Expo East 2014 in Baltimore, MD. Sept 18-20.

ITO EN Debuts First Bottled Shincha Green Tea in U.S.

Craft brewers have their young summer ales. France has its Beaujolais Nouveau. And for centuries, Japan has had its Shincha: the year's very first harvest of green tea.

TEAS’ TEA Launches Online Trivia Game Show

TEAS' TEA®, the award-winning ready-to-drink tea made by the Brooklyn based beverage company, ITO EN (North America) INC., has launched an On-line Trivia Game Show to become a Tea Master.

TEAS’ TEA Available at Sprouts

TEAS' TEA®, the award-winning ready-to-drink tea made by the Brooklyn based beverage company, ITO EN (North America) INC., has announced that their all natural TEAS' TEA® line is now available in Sprouts Farmers Markets.

Hoagland Elevated to Chief Operating Officer of ITO EN North America

Praising his “unwavering commitment to high quality products and innovation,” ITO EN North America has promoted Jim Hoagland to Chief Operating Officer, according to a statement. Hoagland has been with ITO EN North America in August, 2003 and most recently held the role of Executive V.P. of Sales & Marketing for the company.

ITO EN Receives Non-GMO Project Verification for Ready-to-Drink TEAS’ TEA & Oi Ocha

NEW YORK, March 7, 2014 /PRNewswire/ — ITO EN, the world’s leading purveyor of green tea announced that their award-winning ready-to-drink, TEAS’ TEA™  and Oi Ocha™ have received official verification from the Non-GMO Project, the only independent verification program for GMO avoidance in North America. With official verification seals for eleven unsweetened flavors, this achievement represents ITO EN’s commitment to natural and high quality products.…

Jay Street Coffee Now Available At Sprouts Farmers Market Stores

Fresh Brewed Ready-to-Drink Coffee Made from 100% Arabica Beans

NEW YORK, March 4, 2014 /PRNewswire/ — Jay Street Coffee, the latest innovation of the Brooklyn, New York based beverage company, ITO EN (North America) INC. has announced that Sprouts Farmers Market will be the first national retailer to carry the product. Sprouts is a specialty retailer of fresh, natural and organic foods at great prices. …

ITO EN Introduces Matcha LOVE

SAN FRANCISCO — A modern take on an ancient ritual, ITO EN, the world’s leading supplier of green tea leaves and innovators of ready-to-drink beverages, is taking green tea to new heights with the introduction of Matcha LOVE™, a convenient on-the-go Matcha drink that can be easily enjoyed without the fuss of the traditional preparation.

Matcha, a finely milled green tea powder made from premium …

Teas’ Tea Launches Decaf and Sweetened Teas

SAN FRANCISCO — ITO EN, the world’s leading purveyor of green tea leaves and makers of the award-winning bottled tea—TEAS’ TEA® has launched an Unsweetened DECAF tea and slightly Sweetened TEAS’ TEA®, offering new alternatives to their line-up of the award-winning line TEAS’ TEA® ready-to-drink teas.

TEAS’ TEA® DECAF Meeting requests for caffeine sensitive consumers, the new Unsweetened DECAF is authentically brewed from premium loose …

TEAS’ TEA Kicks Off 2014 With “Get Your Bits Fit” Promotion

31 Daily Winners of a Fitbit Flex Activity Tracker in January

NEW YORK, Dec. 30, 2013 /PRNewswire/ — TEAS’ TEA®, the award-winning ready-to-drink green tea known as ONLY THE PUREST TEA™, will kick off the new year with a winter promotion GET YOUR BITS FIT sweepstakes to help consumers keep their New Year’s resolution by giving away Fitbit Flex Activity™ Trackers. The wireless wearable devices …

ITO EN Launches Jay Street Coffee

NEW YORK, Dec. 3, 2013 /PRNewswire/ — Inspired by the Brooklyn neighborhood and street address that the company is situated on, the new Jay Street Coffee is the latest innovation of the Brooklyn, New York based beverage company-ITO EN(North America) INC. Known for their award-winning signature ready-to-drink teas- TEAS’ TEA, the company continues to expand their beverage offerings by venturing into the new market category …

ITO EN Announces Hiring of New General Manager of Product

NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages has announced that Brad Angevine has joined the company as General Manager of Product and Assistant of EVP.

Prior to joiningITO EN, Brad worked in beverage marketing for the majority of his career, most recently as SVP of Marketing at Apple & Eve, LLC. Leading the marketing team …


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