ITO EN Extends Jay Street Coffee Brand with “Extra Rich” Line and Coffee Shot

hazelnut (1)New York, New York – ITO EN(North America) INC., the Brooklyn based beverage company has launched four(4) new flavors to their popular Jay Street Coffee® line, a 100% Arabica Fresh Brewed ready-to-drink inspired by the Brooklyn neighborhood and street address the company is situated on.

Launching a new Extra Rich Jay Street Coffee® that is rich and creamier than the original fresh brewed flavors, consumers will now have the option to enjoy a rich and more robust coffee experience. Available in three (3) flavors of Caramel Macchiato, Hazelnut and Mocha, the new Extra Rich Jay Street Coffees® are bottled in smaller 9.1 fl. oz. recyclable PETE bottles, with only only 150 calories.

Coffe_shot_Blk_HR (1)Coffee Shot is the fourth unique flavor also introduced under the Jay Street Coffee® line. Unsweetened and boosting 150 mg of caffeine, the new Jay Street Coffee Shot® is a natural energy drink with zero calories. Conveniently packaged in a 6.4 fl oz recyclable steel can, the new compact shot is the perfect pick-me up for today’s active coffee lover.

“The Jay Street Coffee® brand has resonated well with consumers of ready-to-drink coffee. We are excited to add Extra Rich and Coffee Shot to the line,” says Jim Hoagland, COO of ITO EN(North America) INC. “With our brewing expertise, consumers will now have more choices to enjoy fresh and delicious coffee throughout the day.”

Jay Street Coffee® is fresh brewed from 100% Arabica Coffee beans roasted to a medium roast, enhancing the sweetness while minimizing any acidity. Known for its smooth and flavorful finish, the coffee only uses milk coming from dairy herds that have not been treated with rBST. The original flavors of Mocha, Latte and Vanilla are lighter in character and are packaged in 16.9 fl. oz. bottles. Jay Street Coffee is available at specialty & mainstream markets nationwide. For more information visit or

About ITO EN:

ITO EN(North America) INC. a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA®, Oi Ocha, ITO EN Shots, Matcha LOVE® and Jay Street Coffee®.