ITO EN Announces Hiring of New General Manager of Product

NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages has announced that Brad Angevine has joined the company as General Manager of Product and Assistant of EVP.

Prior to joiningITO EN, Brad worked in beverage marketing for the majority of his career, most recently as SVP of Marketing at Apple & Eve, LLC. Leading the marketing team at Apple & Eve for more than a decade, he was instrumental in launching their highly successful Fruitable line of fruit and vegetable juices. In addition, Brad helped direct Apple & Eve in launching their Organics line of fruit juices, as well as their acquisition of the Northland brand portfolio in 2005. Brad’s marketing experience also includes Parmalat USA, Best Foods Baking Division(Unilever), and Motts USA( Dr. Pepper/7-Up).  “Brad’s experience in the beverage industry will be a significant asset as we continue to build the ITO EN beverage portfolio in North America,” says Jim Hoagland, executive vice president of sales & marketing.

With consumer demand for healthier beverages, ITO EN’s tea beverages are gaining rapid distribution in the marketplace. A pioneer and leader in the unsweetened tea market for over 10 years; ITO EN’s award-winning lines of TEAS’ TEA® is becoming popular with the health-conscious consumer for its all-natural meticulously brewed teas and refreshingly clean finish.

“I am excited to join the ITO EN team and be a part of the company’s growth trajectory. I look forward to contributing my experience to help achieve the company’s goals and its long term strategy,” said Brad Angevine, General Manager of Product and Assistant of EVP.

Receiving his Economics degree at the College of William and Mary in Williamsburg, Virginia and MBA-Master of Business Administration at Duke University, Brad resides in Westchester, New York and will be headquartered at the company’s corporate office in Brooklyn, New York.

About ITO EN(North America) INC.

ITO EN (North America)INC., a subsidiary of ITO EN, LTD., is the nation’s leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning Japanese tea lines in the U.S., including: TEAS’ TEA®, Traditional Japanese Tea (Oi Ocha – Japan’s 1 Selling Green Tea), and ITO EN Shots. Voted as “Best Tea” in New York City’s Zagat’s Gourmet and Entertainment Guide and hailed as “Model Tea” by Beverage World Magazine, ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company’s five principles of Natural,Safe, Healthy, Well-designed and Delicious,  ITO EN is uniquely positioned as a pioneer in the tea industry.

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