Jeff Gordon 24 Energy Drink (Discontinued)

The biggest name in sports drinks is changing its playbook.

In this week’s new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster’s female-focused FLRT debuts.

Last year, Blue Cloud’s bev-alc crossover portfolio of Hard MTN Dew and Lipton Hard Iced Tea grew revenue 30%, as the new business model takes hold.

Non-alcoholic beverage sales decelerated in the two-week period ending March 7, 2026, with weaker volume growth and pricing action leaving retail sales “healthy” but slowing, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.

As the worlds of health and beauty continue to converge, modern soda darling Poppi has partnered with skincare brand Bubble to launch a co-branded line of Talk Back Lip Serums exclusively available at Walmart.

PepsiCo is entering a new phase as longtime executive Daniel Grubbs announced his departure this week after a decade spent managing the company’s venture portfolio.

PepsiCo and Walmart are facing another lawsuit over alleged price fixing as two North Dakota retailers are suing the companies following the unsealing of documents from a dismissed Federal Trade Commission (FTC) lawsuit last year.

Beverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend’s Super Bowl.

We’re closing the book on 2025 by taking a look back at the stories that most caught your eyes. This year’s Top 10 Most Read BevNET Stories include several M&A deals for emerging brands, a controversial manufacturing closure and new energy drinks.

It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but the path forward contains more than a few potential options.

PepsiCo allegedly created a “price gap” with Walmart, creating a system that allowed the world’s largest retail to obtain preferential promotional payments, while those same payments were reduced for Walmart’s competitors, according to court documents unsealed last week.

Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”

Food and beverage conglomerate PepsiCo is close to reaching a settlement agreement with Elliott Investment Management, which holds a $4 billion stake in the company.

This week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.