PepsiCo this morning announced it has entered into a $3.2 billion agreement for the purchase of Israel-based SodaStream International Ltd., makers of tabletop machines that allow users to make carbonated water in reusable bottles.
Indra Nooyi is leaving PepsiCo as its CEO, ending a run of nearly quarter century of leadership roles at the company. In that time Nooyi became an influential and progressive voice for the beverage industry in corporate America.
PepsiCo Announces Incubator Program “The Hive”; Soda Taxes Upheld in Philadelphia, But Unlikely to Spread in Pennsylvania; Starbucks and McDonald’s to Collaborate on Sustainability
Convenience stores enjoyed a robust 4.2 percent estimated increase in non-alcoholic beverage sales in Q2, according to a survey of approximately 25,000 c-store retailers conducted by Wells Fargo Securities.
Despite tepid growth numbers for the spring, PepsiCo is placing an increased emphasis on innovation and incubation, chairwoman and CEO Indra Nooyi told investors and analysts during the company’s second quarter earnings call today.
Pepsi debuted its new Uncle Drew national television advertisement starring NBA star Kyrie Irving as his beloved elderly alter ego.
Carbonated soft drink (CSD) unit sales increased 3 percent in a year-over-year comparison for a four-week period ending on May 19, as reported in a generally positive Wells Fargo Securities beverage report on Nielsen sales data released earlier this week.
To celebrate the launch of the Pepsi Generations summer music campaign, Pepsi is excited to debut its all-new “This Is the Pepsi” commercial featuring award-winning singer/songwriter, Dierks Bentley.
Today Mountain Dew unveiled its “Give Your Head a MTN DEW KICKSTART” campaign, featuring actor, comedian and overall hardest-working-man-in-show-biz, Kevin Hart.
PepsiCo’s snack business helped offset declining performance from its beverage brands during the first quarter of 2018, according to financial results released by the company earlier today.
Bundaberg partners with PepsiCo; Kona Deep signs with Big Geyser; Elmhurst Milked enters Walmart; TEN Spring Water now in Food Lion; Nomad Trading Co. launches in Whole Foods
Australian-owned Bundaberg Brewed Drinks is taking a major step in the company’s global growth plans through a distribution partnership with PepsiCo that will significantly increase U.S. distribution for the craft-brewed beverage brand.
Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke’s rebrand gets an analysis.
While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday –elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.
