Joni Juice: Invigorate Me

Made with a blend of pineapple, mint, and apple, this high pressure processed juice product offers a familiar blend with a slight twist. The twist being the inclusion of pulp, which not only gives the product some slight chew, but it also seems to enhance the flavor of the juice itself. As a result, the pineapple, apple, and mint have a more full-bodied and fresher flavor. Using organic ingredients would be one way to improve the product, but otherwise we really wouldn’t change a thing about the liquid. The packaging, on the other hand, needs some help. The brand “Joni Juice” is something that they can work with, but the current look of the packaging is a bit washed out to the point where it would be easy to miss. Furthermore, the layout of the label, which has the brand at the bottom and flavor name at the top, should be reversed for improved readability. Finally, we’d suggest that the company really think through its flavor naming convention. This one, “Invigorate Me”, is not an overly descriptive or memorable name. Overall, we give Joni Juice kudos for taking a unique approach to the juice as so many brands fail to do this. There’s definitely a standout product here if the company can package it with a slick looking brand.