Josta (Discontinued)

As the effects of the global COVID-19 pandemic continue to ripple across all facets of economic and social life, even the most reliable of blue-chip beverage corporations are having to adapt to new realities.

PepsiCo announced today an agreement to acquire energy drink brand Rockstar for $3.85 billion, a move that puts the food and beverage giant in position to compete with its rivals head-on for dominance in the rapidly growing energy set.

Ahead of Super Bowl LIV in Miami this weekend, here’s a quick look at some of the beverage brands hoping to make a splash on Sunday, including a pair of star-powered spots for Coca Cola Energy and MTN DEW Zero Sugar, as well as Hint’s big game ad debut.

PepsiCo is on track to achieve 100% renewable electricity for its direct U.S. operations this year as part of the company’s push to cut its global emissions by 20%, Fast Company reported last week. The company’s U.S. manufacturing sites comprise half of its global electricity consumption.

Pepsi Zero Sugar was one of the fastest growing soda brands in the U.S. in 2019 and it is primed for an even bigger year in 2020 with a new look and new attitude.

MTN DEW introduces MTN DEW Zero Sugar, a new product that offers all the bold charge and flavor of the original MTN DEW, now without any sugar.

In an epic love story destined for the big screen, Pepsi is joining Regal, one of the largest theatre circuits in the U.S., to take movie viewing to the next level.

With the new year officially here and everyone vowing to restrictive resolutions, Pepsi wants to usher in the new decade a bit differently – by encouraging consumers to unapologetically do what they enjoy, even in the face of others’ judgement.

PepsiCo today announced the April 2020 launch of Pepsi Café, a blend of Arabica coffee and original Pepsi cola that will arrive at retailers nationwide in Original and Vanilla flavors.

PepsiCo has announced the launch of its second PepsiCo Greenhouse program in North America, an innovation initiative designed to support emerging entrepreneurs and brands in the food and beverage industry.

Bravo six, going dark. MTN DEW, MTN DEW AMP GAME FUEL and DORITOS today are joining forces with Activision’s celebrated Call of Duty franchise, in time for the highly anticipated release of Call of Duty: Modern Warfare.

PepsiCo today announced a new strategic partnership with JetBlue. Recently, the two iconic brands joined forces to refresh JetBlue’s onboard travel experience, bringing a range of PepsiCo carbonated soft drinks and non-carbonated beverages to the skies.

PepsiCo exceeded analysts’ expectations in its second quarter earnings report, released today, delivering solid topline growth amid a product innovation wave. Organic revenue for the entire company grew 4.5% during the quarter for a total net revenue of $16.4 billion.

This summer, Brisk, the iced tea known for its powerhouse flavors and blockbuster match-ups, is partnering with Universal Pictures for this summer’s release of “Fast & Furious Presents:  Hobbs & Shaw,” (in theaters August 2), starring Dwayne Johnson and Jason Statham.