KiiTO Rebrands as Vast, Targets Conventional Channel Growth

Plant protein drink maker KiiTO has rebranded as Vast, a move aimed at broadening the brand’s identity beyond keto-friendly products and expanding into conventional and club retailers. According to co-founder and chief sales officer Kendall Dreyer, the change comes as the brand has grown its presence outside of the natural channel through retailers such as 7-Eleven.

Distribution Roundup: Hoplark HopTea Goes Nationwide in Whole Foods

Hoplark HopTea Goes Nationwide in Whole Foods; CELSIUS Looks to Accelerate C-Store Business; Eternal Water Partners with Honickman Group; TEN Spring Water Adds United Supermarkets; KiiTO Adds South Pacific Whole Foods Stores; Oral I.V. Adds 120 Military-Based GNC Stores