Lifewtr

Consumer Groups File FTC Complaint Against PepsiCo for “Deceptive and Unfair Digital Marketing Practices” Targeting Junk Food to Teens

Posted: Oct 20, 2011 at 11:52 AM (Last Updated: Oct 20, 2011 at 11:52 AM)

Complaint Accompanied by New Report Identifying “Problematic Practices” used by Digital Food and Beverage Marketers WASHINGTON, Oct. 19, 2011 /PRNewswire-USNewswire/ — Consumer and privacy organizations filed a complaint with the Federal Trade Commission (FTC) today, calling on the agency to investigate and bring an action against PepsiCo and its subsidiary Frito-Lay for “engaging in deceptive […]

Pepsi Unveils New Social TV Platform, Pepsi Sound Off and Social Media Visualization Tool, Pepsi Pulse

Posted: Oct 19, 2011 at 9:51 AM (Last Updated: Oct 19, 2011 at 9:51 AM)

Proprietary Digital Platforms to Enhance TV Experience, Beginning with THE X FACTOR on FOX. Pepsi Sound Off Community Members to be Featured in Pepsi Creative to Air on THE X FACTOR. PURCHASE, N.Y. Oct. 19, 2011 /PRNewswire/ — Pepsi today unveiled two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will […]

Noah’s Expands and Re-Launches Its Sparkling Spring Water Brand

Posted: Sep 29, 2011 at 12:15 PM (Last Updated: Sep 29, 2011 at 12:15 PM)

Company moves from glass to Rexam 12 oz. SLEEK® cans CHICAGO, Sept. 29, 2011 /PRNewswire/ — A great tasting, healthy beverage is now available in an impressive new package. Noah’s Sparkling Spring Water has expanded – adding three new flavors – and re-launched in Rexam 12 oz. SLEEK® cans. Noah’s Sparkling Spring Water comes from […]

PepsiCo to Partner with China’s Ministry of Agriculture to Promote Sustainable Farming

Posted: Sep 19, 2011 at 9:25 AM (Last Updated: Sep 19, 2011 at 9:25 AM)

Partnership will accelerate agriculture development in rural China PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that it has signed a Memorandum of Understanding with the Ministry of Agriculture of the People’s Republic of China to promote sustainable agriculture projects and accelerate the development of the Chinese countryside. As part […]

Pepsi Gives Fans an Exclusive Peek at THE X FACTOR

Posted: Sep 19, 2011 at 9:22 AM (Last Updated: Sep 19, 2011 at 9:22 AM)

Pepsi to Give Away a Trip Each Day to Los Angeles to Attend THE X FACTOR Live Taping; Participating Consumers Also Receive Exclusive THE X FACTOR Videos via Their Mobile Devices PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ — Pepsi, the premier partner of THE X FACTOR, announced today that it has launched a nationwide retail […]

PepsiCo and National Football League Renew Long-Term Partnership

Posted: Sep 06, 2011 at 10:12 AM (Last Updated: Sep 06, 2011 at 10:12 AM)

Agreement Highlights New Opportunities for Athletes, Fans and Products PURCHASE, N.Y. and NEW YORK, Sept. 6, 2011 /PRNewswire/ — PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012. The new agreement builds on the organizations’ 28-year […]

AMP Energy and K-SWISS Team Up to Give Fans the Opportunity to ‘Walk in Urijah’s Shoes’

Posted: Sep 01, 2011 at 9:41 AM (Last Updated: Sep 01, 2011 at 9:41 AM)

Brands partner to create new shoe and provide fans a chance to win the ultimate MMA experience with Urijah Faber PURCHASE, N.Y., Sept. 1, 2011 /PRNewswire/ — Ever wonder what it’s like to step into the cage? AMP Energy and K-Swiss are giving fans a shot at the ultimate MMA experience – a VIP trip […]

Mountain Dew and Call of Duty Announce Return of Mtn Dew Game Fuel and Unveil Groundbreaking “Rank Up Your Game with Double XP” Promotion for Modern Warfare 3 Fans

Posted: Aug 24, 2011 at 3:01 PM (Last Updated: Aug 24, 2011 at 3:02 PM)

Mountain Dew joins forces with Call of Duty: Modern Warfare 3 to reward players when they purchase Mountain Dew products PURCHASE, N.Y., Aug. 24, 2011 /PRNewswire/ — Mountain Dew (DEW) and Activision Publishing’s (Nasdaq: ATVI) Call of Duty® are joining forces this fall to deliver a first-of-its-kind promotion – “Rank Up Your Game with Double […]

PepsiCo Teams With Feed The Children to Provide Food and Essentials for 2,000 Detroit Families

Posted: Aug 24, 2011 at 1:33 PM (Last Updated: Aug 24, 2011 at 2:05 PM)

Employees from Wal-Mart, Sam’s Club and Vanguard Join to Support Families In Need DETROIT, Aug. 24, 2011 /PRNewswire/ –– Feed The Children and PepsiCo today partnered to deliver ten semi tractor-trailers full of food and essentials to help 2,000 families in Detroit. This was the second year the two organizations have joined together at Second […]

Propel® Zero Supports Much Love Animal Rescue on National Dog Day

Posted: Aug 23, 2011 at 9:47 AM (Last Updated: Aug 23, 2011 at 9:47 AM)

Celebrity autographed doghouse signed by Propel® Zero Spokesperson Cindy Crawford, Actress Brooke Shields, Dancing with the Stars’ Maksim Chmerkovskiy and Model Joanna Krupa Hits eBay PURCHASE, N.Y., Aug. 23, 2011 /PRNewswire/ — Propel® Zero is donating a doghouse signed by spokesperson Cindy Crawford and her celebrity friends which will be auctioned on eBay, beginning on […]

Atlanta’s Stevi B’s Signs Exclusive Agreement To Carry PepsiCo Beverages

Posted: Jul 20, 2011 at 2:43 PM (Last Updated: Jul 20, 2011 at 2:43 PM)

PURCHASE, NY (July 20, 2011) – Stevi B’s, the restaurant industry’s only national premium pizza buffet franchise, today announced it has signed an agreement with PepsiCo for exclusive beverage pouring rights in all of its 44 locations. A Coca-Cola customer since 1996, the Atlanta-based company made the decision to switch to PepsiCo beverages after a […]

PepsiCo to Refresh Hollywood Theaters’ Concession Line Up

Posted: Jul 19, 2011 at 11:54 AM (Last Updated: Jul 19, 2011 at 11:54 AM)

PORTLAND, OR (July 19, 2011) – Hollywood Theaters and PepsiCo today announced that PepsiCo will be the exclusive beverage provider in all 45 Hollywood Theater locations beginning in July. This multi-year partnership includes some of the world’s favorite and most recognizable beverages, such as Pepsi, Diet Pepsi and Mountain Dew; products from the fast-growing segment […]

GEUPEC, Empresas Polar and PepsiCo Join Together to Create a Nationwide Beverage Company in Mexico

Posted: Jul 19, 2011 at 9:46 AM (Last Updated: Jul 19, 2011 at 9:46 AM)

MEXICO CITY and PURCHASE, NY, July 18, 2011 /PRNewswire/ — Grupo Embotelladoras Unidas, S.A.B. de C.V. (GEUPEC), Empresas Polar and PepsiCo today announced that they have entered into an agreement under which they will form a new joint venture, creating a nationwide beverage company in Mexico. The joint venture will combine PepsiCo-owned beverage manufacturing and […]

PepsiCo Announces Test of Reduced-Sugar Cola Innovation, Pepsi NEXT

Posted: Jun 14, 2011 at 4:39 PM (Last Updated: Jun 14, 2011 at 4:39 PM)

NEW YORK, NY (June 13, 2011) /PRNewswire/ — PepsiCo, Inc. (PEP) today announced at the Beverage Digest Wall Street Smarts conference that the company will test, beginning in July, a new reduced-sugar cola, Pepsi NEXT, in two markets in Iowa and Wisconsin. Pepsi NEXT leverages both the formulation expertise of PepsiCo’s R&D team, which delivered […]

by PepsiCo