7UP Gives Fans a Chance to Win “Survivor” Trip of a Lifetime

CBS and 7UP Announce Partnership with “Survivor: One World”

PLANO, Texas–(BUSINESS WIRE)–To celebrate its partnership with “Survivor: One World,” 7UP is giving fans a chance to win* an extraordinary adventure of their very own. As the crisp, refreshing flavors of 7UP quench contestants’ thirst in the 24th season of the Emmy-award winning reality series, fans can get in on the action through an online game at CBS.com/7UP that will give them the chance to win a “Survivor Trip of a Lifetime” with their own tribe.

During tonight’s episode, the iconic 7UP green glass bottle will be featured in-show. In turn, 7UP fans will be invited to play Survivor Hangman – a twist on the classic Hangman game – to be entered into a sweepstakes for a chance to win an incredible trip for themselves and seven friends. By solving a message in a bottle, fans are entered for a chance to win and can earn even more chances to win by sharing the game with their social networks as a “message in a bottle” of their very own.

“7UP, the original Uncola, has always been proud to offer consumers a taste of its independent, adventurous spirit,” said Dave Falk, director of marketing for 7UP. “Through our partnership with ‘Survivor,’ we’re bringing that sense of adventure directly to our fans and giving them a chance to become part of the tribe.”

As part of 7UP’s partnership with “Survivor: One World,” 7UP packaging will feature the “Survivor” logo, as well as details about the “Survivor Trip of a Lifetime” contest, for a limited time. For more details, please visit CBS.com/7UP.

SURVIVOR is a trademark of Survivor Productions, LLC.

*NO PURCHASE NECESSARY. A purchase will not improve your chances of winning. Open to legal residents of the U.S., at least 18 or age of majority, whichever is older in their state of residence, at date of entry into the Sweepstakes. Void in Puerto Rico and where prohibited. Approximate Retail Value of prizes to be awarded is US$54,000.00. Sweepstakes starts on 4/1/12 and ends at 7:59:59pm ET on 5/19/12. See official rules at CBS.com/7UP for details.

About 7UP

7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is The Uncola®. 7UP is available in regular and diet varieties, as well as Cherry 7UP Antioxidant and Diet Cherry 7UP Antioxidant. DPS is a leading producer of flavored soft drinks, marketing 50-plus beverage brands across North America and the Caribbean. For more information on 7UP, visit www.7UP.com or www.drpeppersnapple.com.

About Survivor

18 Castaways attempt to outwit, outplay, and outlast each other in the quest for $1 million. SURVIVOR: ONE WORLD is hosted by Emmy Award-winning host Jeff Probst and produced by SEG, Inc. Mark Burnett, Jeff Probst and David Burris are executive producers and Leisa Francis is co-executive producer.