Limited-time package will launch exclusively at 7-Eleven in April before nationwide roll-out in May
PURCHASE, N.Y., April 4, 2012 /PRNewswire/ — Brisk® Iced Tea invites fans to taste “The Force” as it unveils a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox game. The special M-Tag on the label will allow gamers to unlock an exclusive Anakin Podracer experience in the new “Kinect™ Star Wars™” game, available now, along with the Limited Edition “Kinect Star Wars” Xbox 360 bundle.
The new bottle will feature a gold cap and artist graphics of iconic Star Wars characters R2-D2 and C-3PO. It is available only at participating 7-Eleven stores for an exclusive launch period in April and wherever one-liter Brisk is sold throughout May and June. In order to activate the M-Tag and race with Anakin’s Podracer, fans can simply hold the new bottle up to the Kinect sensor after loading the “Kinect Star Wars” game and follow the instructions on the menu.
“To expand upon our successful partnership with Star Wars, Brisk will offer artist-designed packaging that features innovative on-pack technology to deliver exclusive content to a passionate fanbase,” said Eric Fuller, Brand Director, Brisk Iced Tea. “We’re excited to creatively extend our Star Wars campaign to promote the release of ‘Kinect Star Wars’ and to be able to provide an exclusive immersive gaming experience for Brisk consumers and Star Wars fans.”
“Kinect Star Wars” brings Star Wars to life like never before. Players can use their body as the controller using the power of Kinect for Xbox 360. “Kinect Star Wars” allows fans to physically hone their Jedi skills, wield the power of the Force in their hands, pilot iconic ships and vehicles, rampage as a vicious rancor monster, or even dance with iconic Star Wars characters.
“It’s clear that our fans have embraced Brisk’s authentic yet unique take on Star Wars,” says Kayleen Walters, Senior Director, Marketing, Lucasfilm. “We look forward to another successful collaboration with Brisk featuring fan-favorite characters.”
This program rides the wave of the highly successful Brisk partnership with the 3-D theatrical release of Star Wars: Episode I The Phantom Menace, which kicked off in January to bring lightsaber battles to smartphones via the Brisksaber mobile app, introduced fans to creative Darth Maul packaging and launched a TV spot to showcase the never-before-seen epic battle between Darth Maul and Yoda.
In January, Brisk announced that it reached more than $1 billion in annual retail sales and that its Facebook fan base grew to surpass one million.
Product samples and interviews available upon request.
Brisk® Iced Tea is a product of the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and Unilever. Brisk is available in Lemon, No-Cal Lemon, Strawberry Melon, Tea-Lemonade, Raspberry, Peach, Sweet Tea, Fruit Punch, Lemonade and Sugar-Free Lemonade.
In its global portfolio of food and beverage brands, PepsiCo has 22 different brands that generate more than $1 billion each in annual retail sales. Our main businesses also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of over $65 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over 2 billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America—generating over $9 billion in sales in 2011. For more information, visit www.unileverusa.com or www.unilever.ca.
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