Brand News
Jun 3, 2026Last Updated Jun 19, 2026Distribution: Recess Makes Club Debut as ‘Modern Unwind’ Space Heats UpRecess has made its club channel debut through a new partnership with Costco, where it has launched a 15-pack case of its Zero Proof Mocktails.
Apr 2, 2026Last Updated Apr 3, 2026Are Beverage Brands Cashing In On A Gummy Gold Rush?A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Jan 26, 2026Last Updated Jan 26, 2026Lucky Broadens Energy Platform With GummiesLucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Jan 20, 2026People Moves: Coke Prioritizes Digital With New Executive RoleRecent beverage industry leadership changes include Coke’s new digital role, executive changes among THC drinks and a new VMG partner.
Dec 18, 2025Last Updated Dec 19, 2025Distribution: VALR Gets Midwestern, Odyssey Lands In Airport ChannelIn recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
Nov 11, 2025Last Updated Nov 14, 2025Lucky Energy Closes $25M Round, Prepares For InnovationLucky Energy has landed $25 million in a Series B round led by Paine Schwartz Partners, bringing its total investment to $63 million.
Jul 25, 2025Last Updated Jul 25, 2025New Products: Lucky Bets on Black, Magic Cactus Does CherryThis week’s gallery features a first look at Pepsi Prebiotic, the first release from Lucky Energy’s Black Label Collection, a fan-demanded flavor from Magic…
Jun 2, 2025Last Updated Jun 3, 2025InvestBev Backs Lucky Energy; Brand ‘Not Waiting’ To Tap New PartnersPrivate-equity firm InvestBev Group announced itself this morning as an investor in Lucky Energy, adding “mid-six-figures” to the company’s $14.2 million round…
May 12, 2025Last Updated May 12, 2025Danone Agrees Deal for Plant-Based Nutrition Brand Kate FarmsDanone has agreed to acquire a majority stake in Kate Farms, makers of a range of plant-based nutrition products for both medical and retail channels.
May 1, 2025Last Updated May 9, 2025Beverage Investment Warmup on Tap for 2025, Investors SayBrand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate…
Mar 27, 2025Last Updated Apr 11, 2025Lucky Energy Nets $14.2 Million in Fresh FundingClean ingredient energy drink maker Lucky Energy has secured a new tranche of growth capital as it looks to double down in key markets while broadening its…
Sep 30, 2024Lucky Energy Closes $11M Funding RoundLucky Energy (formerly Lucky F*ck Energy) has closed an oversubscribed Series A netting $11.75 million in a round led by Brand Foundry with additional capital…