Monster Reserve

As it turns out, Liquid I.V.’s reveal-turned-fakeout was the brand’s way of teasing its deeper presence in the energy drink category with Energy Multiplier.

Jack Owoc’s love for new tech has made his legal headache even worse as a Florida federal judge is weighing whether to ban him from filing court paperwork without permission after he submitted AI-generated documents featuring imaginary legal citations.

Convenience store foot traffic declined sequentially by approximately 133 bps year-over-year in July vs. June, with all categories besides energy drinks decelerating.

Monster Beverage Corporation surpassed the $2 billion quarterly net sales milestone for the first time in the company’s history, reporting an 11.1% year-over-year increase in its Q2 2025 earnings report this week.

Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.

Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4% according to a Goldman Sachs survey representing around 25% of the channel.

After pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3 million in new investment to support supply chain optimization and marketing support.

Dutch bottling conglomerate Refresco is gearing up for a leadership transition, announcing today the retirement of CEO Hans Roelofs, effective August 1.

Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.

This spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was the phrase of the month. As we close the books on Q1, here’s some of our main takeaways.

Weak alcohol sales dragged on Monster Beverage in Q1, part of a confluence of factors that saw net sales drop 2.3% during the quarter.

‘Pitch Perfect’ pals Anna Kendrick and Rebel Wilson reunite as the faces of a new TV campaign for Primo Brands’ new sparkling Splash Refreshers line, plus more marketing news from Monster, Chamberlain Coffee, Reign Storm, Simply and more.

Monster Brewing will cease operations in Utah late next month, the company announced Thursday. Production of its Utah-based brands Wasatch Brewing and Squatters Brewing will shift to other facilities within Monsters’ bicoastal network, according to a statement from Monster Brewing president Ray LaRue.

In this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.