Protein and hemp are all over this week’s new product gallery thanks to launches from Lumen, Premier Protein, Javvy, BREZ and others, but hydration is also in the mix with innovation from C4 and Waiakea.
The food and beverage giant rode gains outside the U.S. that pushed organic revenue up 2.4% in the quarter, with net revenue up 6.4%. But PepsiCo chairman and CEO Ramon Laguarta acknowledged that the ongoing conflict in Iran and its subsequent effects on global gas prices have accelerated a change in consumer behavior.
As Americana becomes increasingly popular, brands face a key challenge: How do they create something that feels real and resonant rather than simply wrapping a product in red, white and blue?
In a statement, Pepsi pointed to (where else) social media as the product’s inspiration: according to the brand, searches for cold prep oats have risen nearly 50% on TikTok year-over-year
Going against the government’s wishes, the U.S. Supreme Court agreed to grant a petition filed by cold brew maker Rise Brewing that seeks to overturn a lower court decision that it claims erroneously ended its case against Pepsi over alleged trademark infringement.
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
There’s no lack of new beverage launches this week, with a range of seasonal releases, LTOs and permanent roster additions by Pop & Bottle, Unwell, RYZE, AMASS, Mingle Mocktails, High Brew, Laird Superfood, Saint James Iced Tea and many more.
Celsius is blossoming in its role as the “energy category captain” for PepsiCo, as the combined portfolio of Celsius, Alani Nu and Rockstar drove triple-digit increases in revenue and adjusted EBITDA in Q1 2026.
Zero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through curated gatherings and community-driven celebrations.
This week’s new products gallery features new releases from Bulletproof, Vive and Gorilla Mind that promise a mental boost, Amra’s new colostrum soda, plus summer-ready releases from OLIPOP and Red Bull.
Starbucks has enlisted chef and television personality Kristen Kish to promote its newly released at-home Sweet Cream Enhancers, available in Vanilla, Brown Sugar and White Chocolate Macadamia flavors.
The biggest name in sports drinks is changing its playbook.
In this week’s new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster’s female-focused FLRT debuts.
Last year, Blue Cloud’s bev-alc crossover portfolio of Hard MTN Dew and Lipton Hard Iced Tea grew revenue 30%, as the new business model takes hold.
