Mountain Dew Pitch Black

Earlier today, the CPG giant officially announced the launch of Bubly, an eight-SKU line of fruit-flavored sparkling water in 12 oz. cans that will debut at retail this month.

Pepsi today unveiled its TV advertisement that will air during Super Bowl LII on Feb. 4. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through decades of the brand’s rich history in pop culture.

PepsiCo, the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL) today announced a multi-year extension of their North American partnership, securing its place as one of the largest partnership agreements in League history.

Doritos Blaze and MTN DEW ICE, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on Feb. 4.

Mountain Dew is introducing MTN DEW ICE, a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged and refreshed.

Pepsi today unveiled this year’s global creative campaign, “Pepsi Generations,” a celebration of the brand’s rich history in pop culture for 120 years.

From acquisitions to new investments and the rise (or fall) of various brands and categories, the impact of the past year will continue to be felt well into 2018. We’ve put together our list of the Top 10 Most Read BevNET stories of 2017.

In this In the Courtroom roundup, the country’s three largest soda companies face multiple lawsuits alleging their diet products are false and misleading to consumers trying to lose weight, while Forager Project gets hit with a class action suit claiming its cold-pressed juices are also misleading.

Outfielder Aaron Judge will serve as the face of Pepsi, championing the spirit and excitement of baseball, both on and off the field.

PepsiCo, Inc. announced that Dave Yawman has been named executive vice president, government affairs, general counsel and corporate secretary, effective immediately.

The definition of “kombucha” may once again see its day in court, this time via a class action lawsuit filed against PepsiCo-owned probiotic beverage brand KeVita earlier this month, which alleges its Master Brew Kombucha products deceive consumers because they are pasteurized.

In this week’s episode of Taste Radio, we spoke with Hint Water founder/CEO Kara Goldin about how her experiences in tech helped shape the business strategy for the brand, which is nearing $100M in annual sales. We also speak with Billy Bosch, the co-founder/CEO of Iconic, who offered insight into lessons learned and key takeaways from his journey as an entrepreneur. And in the latest edition of Elevator Talk, we chat it up with Mikaela Ray, the Owner/CEO, of Mikaela’s. This episode is presented by Sovereign Flavors.

Though convenience store traffic has dipped in 2017, you couldn’t tell from looking around the packed floor at this year’s National Association of Convenience Stores (NACS) show last week in Chicago. Exhibitors from across the spectrum of food and beverage took over two halls of the McCormick Place for three days, showcasing a range of new products and innovations that will be rolling out to c-store coolers over the next year.

Pinning the decline on poor weather conditions across North America leading to fewer C-store sales, CEO Indra Nooyi sought to reassure investors “that the issues are temporary” and action has been taken to improve sales in the new quarter.