Brand News
Apr 29, 2026Last Updated Apr 29, 2026Marketing: Starbucks Taps Kristen Kish for At-Home Sweet Cream Launch; Plus FIJI Water, Pure LeafStarbucks has enlisted chef and television personality Kristen Kish to promote its newly released at-home Sweet Cream Enhancers, available in Vanilla, Brown…
Apr 16, 2026Last Updated Apr 16, 2026Gatorade Goes “Longer-Lasting” In Overhaul to Build Non-Athlete AppealThe biggest name in sports drinks is changing its playbook.
Apr 10, 2026Last Updated Apr 10, 2026New Products: Bucked Up Innovates; Cann Boosts Buzz With CaffeineIn this week’s new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster’s…
Apr 9, 2026Bubly Wine Refresher Launch Shows Pepsi’s Blue Cloud Dream Isn’t Done YetLast year, Blue Cloud’s bev-alc crossover portfolio of Hard MTN Dew and Lipton Hard Iced Tea grew revenue 30%, as the new business model takes hold.
Mar 24, 2026Last Updated Mar 27, 2026NA Beverages Remain “Healthy” in Early MarchNon-alcoholic beverage sales decelerated in the two-week period ending March 7, 2026, with weaker volume growth and pricing action leaving retail sales…
Mar 9, 2026Poppi and Bubble Launch Co-branded Soda-inspired Lip SerumsAs the worlds of health and beauty continue to converge, modern soda darling Poppi has partnered with skincare brand Bubble to launch a co-branded line of Talk…
Mar 4, 2026Pepsi Ventures Group Chief Daniel Grubbs ExitsPepsiCo is entering a new phase as longtime executive Daniel Grubbs announced his departure this week after a decade spent managing the company’s venture…
Feb 20, 2026Last Updated Feb 27, 2026North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing FalloutPepsiCo and Walmart are facing another lawsuit over alleged price fixing as two North Dakota retailers are suing the companies following the unsealing of…
Feb 2, 2026Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl SpotsBeverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend’s Super Bowl.
Dec 31, 2025Last Updated Dec 31, 2025The Top 10 Most Read BevNET Stories of 2025We’re closing the book on 2025 by taking a look back at the stories that most caught your eyes. This year’s Top 10 Most Read BevNET Stories include several M&A…
Dec 23, 2025Last Updated Dec 23, 2025As Sale Rumors Swirl, What’s Next for Olipop?It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but…Dec 15, 2025Last Updated Dec 15, 2025PepsiCo and Walmart Colluded on Pricing, Alleges Unsealed FTC ComplaintPepsiCo allegedly created a “price gap” with Walmart, creating a system that allowed the world’s largest retail to obtain preferential promotional payments,…
Dec 5, 2025Last Updated Dec 11, 2025Marketing: Aspiring Astronaut Alyssa Carson Enters Loom’s Orbit; Pepsi Joins F1Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”Dec 5, 2025Last Updated Dec 5, 2025PepsiCo Reportedly Nears Settlement With $4B InvestorFood and beverage conglomerate PepsiCo is close to reaching a settlement agreement with Elliott Investment Management, which holds a $4 billion stake in the…