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Dec 5, 2025New Products: Beekeeper Gets Spicy, Protein Water ExpandsThis week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.Dec 4, 2025Last Updated Dec 3, 2025Reviews: Pepsi Prebiotic Impresses, Mirth Water Brings JoyThis week’s reviews examines Pepsi’s much-hyped move into prebiotic sodas via its flagship CSD, as well as organic fruit juice sweetened sparkling waters from…Nov 28, 2025Last Updated Nov 26, 2025New Products: Prebiotic Pepsi, Plant-Based Protein and Psilly LibationsIn this week’s gallery, we take a look at new plant-based milk innovations from Silk and Pacific Foods, a stylish fresh collab from AriZona, a mushroom-infused…Oct 28, 2025PepsiCo Highlights ‘Depth and Diversity’ of Portfolio With New Corporate Brand IdentityIn conjunction with its 60th anniversary, PepsiCo has unveiled a new visual identity to “highlight the depth and diversity” of its portfolio that includes over…Oct 17, 2025Last Updated Oct 17, 2025Pepsi Preps To Lean into Protein, Back Off Artificial Ingredients in 2026Pepsi unveiled its 2026 innovation pipeline at the NACS trade show in Chicago this week, showcasing both bold swings and subtle tweaks across a range of…Sep 29, 2025Pepsi Dives Further into “Dirty Soda” With Mountain Dew, MUG Root BeerThe Pepsi-owned CSD brand is jumping into soda’s hottest trend with the appropriately named Dirty Mountain Dew Cream Soda Dew, available in standard and…Sep 23, 2025Last Updated Sep 23, 2025Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’sActor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.Sep 10, 2025Marketing: Charles Barkley Takes Center Court with Coco5; C4 and RECOVER 180 Tap NFL StarsCoconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring…Sep 9, 2025Last Updated Sep 12, 2025Nutrabolt Takes Majority Stake in Bloom NutritionNutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy…Aug 29, 2025Last Updated Aug 29, 2025PepsiCo Taps Celsius As “Strategic Energy Lead,” Backed By $585M InvestmentCelsius Holdings is now PepsiCo’s “strategic energy lead in the U.S.,” with the Celsius, Alani Nu and Rockstar Energy brands under its management and PepsiCo…Aug 28, 2025Last Updated Sep 5, 2025Marketing: Liquid I.V.’s RTD Rugpull Reveals Energy Play; Mountain Dew Teams with Brain DeadAs it turns out, Liquid I.V.’s reveal-turned-fakeout was the brand’s way of teasing its deeper presence in the energy drink category with Energy Multiplier.Aug 20, 2025Last Updated Aug 22, 2025Summer Heat No Lift for Non-Alc Beverages as Sales Slow in NielsenIQ ReportThe dog days of summer appear to be weighing on non-alcoholic beverage consumption as sales remained “healthy but modestly decelerated” in the two-week period…Aug 15, 2025Last Updated Aug 15, 2025Dirty Business: Why Soda Trends Are Shaping Strategy From Pepsi to Taco BellEmerging from the soda shop channel frequented by Utah’s Mormon plurality, the dirty soda trend became a social media sensation thanks in no small part to the…Aug 15, 2025Last Updated Aug 15, 2025New Products: Huel Goes Green, Trolli Does the Dew, Hoplark Serves SodaThis week’s new product gallery features a first look at new RTDs from supplement makers Huel and RAW Nutrition, hop beverage maker Hoplark’s take on soda, and…