Brand News
Jun 16, 2025Last Updated Jun 17, 2025Pricing Action Can’t Lift Volume in Latest NielsenIQ Retail ReportThe warm May weather doesn’t seem to have encouraged beverage sales, as non-alc volumes decelerated in the two-weeks ending May 31, according to the latest…
May 29, 2025Last Updated May 30, 2025Celsius Offers Alani Update: $50M In Synergies, Bigger Role for Protein?Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.
May 23, 2025Last Updated May 23, 2025Pepsi Cleared Of ‘Nakedly Political’ Pricing AllegationsThe Federal Trade Commission (FTC) voted on Thursday to dismiss allegations that PepsiCo gave “unfair pricing advantages” to a major retailer while raising…
May 23, 2025Last Updated May 23, 2025New Products: Poppi Gets Punchy, Zico Goes Pure, JuneShine Finds FiberSummer seasonal flavors are on showcase in this week’s new product gallery, with limited-time sips from the likes of Zoa, Bubly, Wynk and others — but also…
May 9, 2025Daily Briefing (Insiders Only): Dwindling Energy, Beefy Plants and Tariff AnxietyThis spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was…
May 1, 2025Last Updated May 9, 2025Beverage Investment Warmup on Tap for 2025, Investors SayBrand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate…
Apr 24, 2025PepsiCo: U.S. Bev Volumes Drop As Uncertainty LoomsPepsiCo lowered its full-year earnings forecast this morning, citing declining consumer confidence and tariff-induced increases in supply chain costs as major…
Apr 16, 2025Last Updated Apr 18, 2025Marketing: Minute Maid Steps into the WWE Ring; Blue Bottle Teams With MarimekkoJust in time for its 80th anniversary, Minute Maid is partnering with World Wrestling Entertainment (WWE) to launch its ‘Bring the Juice’ multi-year platform…
Apr 11, 2025Last Updated Apr 15, 2025New Products: ITO EN Gets with Ohtani and Poppi’s Alpine ExtensionThe weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community…Mar 17, 2025Last Updated Mar 17, 2025PepsiCo to Acquire Poppi in $1.95B DealPepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen…
Aug 28, 2023Paper For Plastic: PepsiCo Drops Plastic Ring PackagingPepsiCo is moving on from plastic rings to recyclable paperboard for its 6-pack packages as it innovates its supply chain under its pep+ sustainability…
Jun 5, 2023Last Updated Jun 5, 2023Marketing: Vita Coco Celebrates Summer in the Hamptons; C4 Energy Embarks on Cross-Country TourVita Coco is shaking up summer in the Hamptons by offering beachgoers craft coconut water cocktails at several favorite hot spots including The Surf Lodge,…
Jan 25, 2023Last Updated Jan 25, 2023This Week’s New Products: Simply Mixology and DRY Soda Co. Liven Up Dry JanuaryAs Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are…
Feb 10, 2022Last Updated Feb 10, 2022Pepsi: Revenues Rise in Q4 2021, But More Prices Hikes ComingRising costs and inflation pressures have softened PepsiCo’s full-year guidance for 2022 below analysts’ predictions, even as the company beat revenue…