Olipop is unveiling its first major brand refresh since its launch in 2018, debuting an updated label design as part of a new marketing and creative initiative positioning it as “The feel good soda.”
This week’s new products gallery features new releases from Bulletproof, Vive and Gorilla Mind that promise a mental boost, Amra’s new colostrum soda, plus summer-ready releases from OLIPOP and Red Bull.
Whether you’re into something sweet or you’re seeking spice, we have you covered in this week’s reviews, featuring Beekeeper Coffee’s unique Hot Honey cold brew and Olipop’s modern take on a soda fountain classic.
It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but the path forward contains more than a few potential options.
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Actor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4% according to a Goldman Sachs survey representing around 25% of the channel.
As the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the emphasis on functionality. While Olipop has hewed closer to the core functional roots that stem from its added prebiotic ingredients, Poppi has gradually moved away from them. First, […]
Bloom Nutrition has officially entered the blossoming “modern soda” category, debuting its Bloom Pop shelf-stable prebiotic soda in Walmart stores nationwide today.
At BevNET Live Summer, Olipop president Mel Landis spoke about his approach to shifting a brand’s focus from being new and innovative to scaling for a new growth stage that positions it for long-term success.
BevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.
In this week’s new products roundup, Wildwonder partners with at-home manicure kit maker Le Mini Macaron on a cross-branded collaboration, Red Bull gears up for warmer weather with its latest Summer Edition, and Olipop relaunches Orange Cream as a permanent option.
Sports nutrition brand Don’t Quit announced today the forthcoming launch of a four-SKU line of Protein Soda in July as well as the closing of a $15 million funding round led by Solyco Capital.
Olipop is unlocking opportunities by bringing the brand to new consumers through sports sponsorships with a variety of teams from professional basketball to men’s and women’s soccer.
