Brand News
Sep 11, 2026Last Updated Sep 10, 2026New Products: Apple Soda For Olipop, Proda & Culture PopThis week, apple flavors are trending among soda brands as other seasonal varieties hit store shelves in anticipation of the holidays.
Aug 11, 2026OLIPOP Announces New CEO; Founder Goodwin Set for Innovation RoleChristian Patiño Webb joins OLIPOP after a four-year run as CEO of sports drink brand Electrolit.
May 19, 2026Last Updated May 19, 2026Olipop Embraces ‘Feel Good Soda’ With Branding Refresh, CampaignOlipop is unveiling its first major brand refresh since its launch in 2018, debuting an updated label design as part of a new marketing and creative initiative…
May 1, 2026Last Updated May 1, 2026New Products: Brain Boosts From Bulletproof & Vive; Red Bull, OLIPOP Drop Summer LTOsThis week’s new products gallery features new releases from Bulletproof, Vive and Gorilla Mind that promise a mental boost, Amra’s new colostrum soda, plus…
Jan 15, 2026Last Updated Jan 15, 2026Reviews: Olipop’s Shirley Temple Soars, Plus Beekeeper’s Hot Cold BrewWhether you’re into something sweet or you’re seeking spice, we have you covered in this week’s reviews, featuring Beekeeper Coffee’s unique Hot Honey cold…
Dec 23, 2025Last Updated Dec 23, 2025As Sale Rumors Swirl, What’s Next for Olipop?It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but…
Sep 26, 2025Last Updated Oct 7, 2025South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink LaunchesAs the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of…
Sep 23, 2025Last Updated Sep 23, 2025Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’sActor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Jul 22, 2025Last Updated Jul 25, 2025Survey: Convenience Retailers Raise Growth Forecast As Energy Drinks SurgePositive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4%…
Jul 22, 2025Last Updated Aug 8, 2025Analysis: PepsiCo’s Gut Health Play is a Gut Check for CSDsAs the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the…
Jul 1, 2025Last Updated Jul 1, 2025Inside Bloom Nutrition’s Strategic Entry into Walmart’s Modern Soda SetBloom Nutrition has officially entered the blossoming “modern soda” category, debuting its Bloom Pop shelf-stable prebiotic soda in Walmart stores nationwide…
Jun 27, 2025Last Updated Jun 27, 2025BevNET Live: Scaling Up With Olipop’s Mel LandisAt BevNET Live Summer, Olipop president Mel Landis spoke about his approach to shifting a brand’s focus from being new and innovative to scaling for a new…
Jun 12, 2025Last Updated Jun 12, 2025BevNET Live Day Two: Tackling Crossroads and Challenges for Emerging BrandsBevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.
May 2, 2025New Products: Collabs From Happy Products and Wildwonder, Plus Olipop’s Orange Cream RelaunchIn this week’s new products roundup, Wildwonder partners with at-home manicure kit maker Le Mini Macaron on a cross-branded collaboration, Red Bull gears up…