Brand News
Apr 29, 2025Last Updated May 16, 2025Strong Soda: Don’t Quit Launching Protein CSD This SummerSports nutrition brand Don’t Quit announced today the forthcoming launch of a four-SKU line of Protein Soda in July as well as the closing of a $15 million…
Oct 23, 2024Last Updated Oct 25, 2024Game On: Inside Olipop’s Burgeoning Sports Sponsorship StrategyOlipop is unlocking opportunities by bringing the brand to new consumers through sports sponsorships with a variety of teams from professional basketball to…
Jul 11, 2024People Moves: Pressed Juicery Names New CFOFormer Health-Ade CFO Gary Cooperman has been appointed to Pressed Juicery’s leadership team in a split role as CFO and COO where he is focusing on expanding…
May 2, 2023Last Updated May 2, 2023Marketing: OLIPOP Partners with Camila Cabello for First Ad Campaign; PureLeaf Unveils “In-Faux-Mercial” Starring Coco JonesFunctional soda maker OLIPOP has announced the launch of its first ad campaign, “Real Love Makes Us,” starring Grammy-nominated singer and songwriter Camila…
Apr 27, 2023People Moves: Andy Steele to Head C-Store, Drug Strategy at Olipop; Black Rifle Names CMOThrough past roles at Vitamin Water and BodyArmor, Andy Steele has made a career of building brands in small format channels like convenience and drug. Now,…
Jul 14, 2022Last Updated Jul 15, 2022Gut Feelings: Prebiotic Soda Brands Split Messaging on Science and FlavorIn the race for dominance in the emerging functional soda category, gut health focused brands have had to walk a fine line between being a wellness drink –…Feb 2, 2022Olipop Co-Founders: “There’s More and More Opportunity to Go After”After announcing the close of a $30 million Series B funding round yesterday, Olipop co-founders Ben Goodwin and David Lester told BevNET they have set the…
Feb 1, 2022Last Updated Feb 1, 2022Olipop Raises $30M in Series B Funding RoundFunctional soda producer Olipop has closed a $30 million Series B funding round led by Monogram Capital and supported by a roster of celebrity investors, the…
Apr 21, 2021Last Updated Apr 21, 2021Back to the Future: Poppi, Olipop Debut Retro Takes on Next-Gen SodaAs they respectively plot the future of the rapidly growing ‘prebiotic soda’ segment, a pair of function-forward, better-for-you soft drink brands are looking…
Oct 15, 2020Last Updated Oct 16, 2020Something New Under the Cap: Functional ‘Pops’ Take on SodaA slate of low calorie, functional products bearing the hallmarks of classic sodas has begun hitting the shelves nationwide. Generally focused on promoting gut…
May 12, 2020Last Updated May 13, 2020Distribution Roundup: OLIPOP Adds Rainforest, Expands Whole FoodsOLIPOP adds Rainforest Distribution, expands Whole Foods and adds Sprouts with exclusive launch of new Cherry Vanilla flavor; So Good So You Adds Sprouts…
May 11, 2020Last Updated Jun 5, 2020Olipop Introduces Cherry Vanilla FlavorOLIPOP digestive tonic, the award-winning soda brand celebrated for its delicious range of refreshing drinks, introduces its fifth flavor, OLIPOP Cherry…
Feb 6, 2020Last Updated Jun 5, 2020Distribution Roundup: Greenbelt Kombucha Launches in WalmartGreenbelt Kombucha Launches in Walmart; Olipop Adds Wegmans, Names New Board Member; OXIGEN Partners with Big Geyser; Tama Tea Partners with UNFI for East…
Jan 28, 2020Last Updated Jun 5, 2020Olipop Raises $10M in Series A RoundCalifornia-based prebiotic beverage maker Olipop has raised $10 million in a Series A funding round, the company announced today. The round’s participants…