Owl's Brew

In this gallery, we showcase a handful of notable new launches and looks for brands as seen at this year’s Winter Fancy Food Show, held Jan. 13-15 in San Francisco.

Episode 68 of the Taste Radio podcast features interviews with Jennie Ripps, the CEO and co-founder of tea-based cocktail mixer and beer brand Owl’s Brew, Pete Speranza, who is a New Business Development Principal with General Mills’ business development and venture capital arm 301INC, and the latest edition of Elevator Talk with Jason Petrou, the founder of Clean Energy Organics.

Owl’s Brew, makers of tea-based cocktail mixers and a tea-and-beer Radler line, announced Thursday it has closed a $4 million series A funding round. The round included large investments from firms Cambridge Companies SPG and Anheuser-Busch InBev’s ZX Ventures.

If you are drinking a premium spirit, why wouldn’t you pair it with a premium product? Across the mixer and cocktail-enhancer category, that’s the question brands at the Winter Fancy Food Show in San Francisco were asking both consumers and retailers.

Tea-based cocktail mixer brand Owl’s Brew has introduced its first line of ready-to-drink products. Dubbed “Owl’s Brew Radlers,” the new beverages are made with premium light beer, fresh-brewed organic tea and infused with real fruits and botanicals. Owl’s Brew featured the line at the 2016 Summer Fancy Food Show, which was held earlier this week.

In an interview at the 2016 Winter Fancy Food Show, Owl’s Brew president Maria Littlefield said she’s been “seeing a lot of focus on different retailers building out a set” for craft cocktail mixers.

This collaboration, the first official spirits partnership for The Owl’s Brew, provides whisky drinkers and bartenders with quality and convenient products to create signature cocktails inspired by the classics at home and in the bar.

At the trade show, Owl’s Brew will showcase specialty Halloween and Holiday cocktails using all three of Owl’s Brew signature flavors.

Owl’s Brew is the first ready-to-pour tea mixer — it is fresh-brewed in micro-batches, and its three flavors are versatile and designed to pair with a wide range of spirits, as well as beer and wine.

SAN FRANCISCO — Owl’s Brew, “a tea crafted for cocktails,” will be showcased in What’s New, What’s Hot at this year’s annual Winter Fancy Food Trade Show. Since last year’s initial brand launch, Owl’s Brew has paved the way in the beverage industry by introducing the first ever tea cocktail mixer, and creating a new […]