CHICAGO (December 29, 2008) – The Gatorade Company, a division of PepsiCo (PEP), is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people. Headlined by enhanced beverages in bold new packaging, the nation’s leading sports drink is continuing to deliver the scientifically proven hydration and […]
CHICAGO and PURCHASE, N.Y., Dec. 17 /PRNewswire/ — Whole Earth Sweetener Company LLC and PepsiCo announced today that the U.S. Food and Drug Administration (FDA) issued a no objection letter with respect to Rebaudioside A (Reb A), the stevia extract used in PureVia(TM), the companies’ all-natural, zero-calorie sweetener. This response indicates the FDA has no […]
PURCHASE, N.Y. – December 17, 2008 /PRNewswire/ – SoBe Lifewater fans across the country will soon be able to get the great taste and personality of SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors. Hitting stores shortly, new zero-calorie SoBe Lifewater is the first enhanced water beverage in the U.S. market to feature the groundbreaking, all […]
Purchase, N.Y., December 10, 2008 /PRNewswire/ – Despite a failing economy, employment woes and countless other concerns, a key segment of Millennials – people who were born between 1980 and 1990 – remain confident about what 2009 will have in store for them. According to an omnibus survey conducted by StrategyOne® on behalf of Pepsi, […]
PURCHASE, N.Y. – September 30, 2008 – Pepsi-Cola North America Beverages announced today that it has launched two interactive Web sites that emphasize its efforts in environmental sustainability and encourage consumers to become more environmentally responsible: PepsiEcoChallenge.com and PepsiRecycling.com. Pepsi Eco Challenge Pepsi shares its environmental sustainability commitments at www.PepsiEcoChallenge.com, which include reducing water consumption […]
SEATTLE, PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. – August 19, 2008 – Starbucks Coffee Company (NASDAQ: SBUX), PepsiCo, Inc. (NYSE: PEP) and Unilever (NYSE: UN, UL) today announced a licensing agreement for the manufacturing, marketing and distribution of Starbucks super-premium Tazo® Tea ready-to-drink (RTD) beverages – including iced teas, juiced teas and herbal infusions – […]
PURCHASE, N.Y. – August 19, 2008 – The people have spoken and Voltage has been elected the new Mountain Dew flavor line extension. Mountain Dew Voltage, charged with raspberry citrus flavor and ginseng, will officially take office in January 2009 when it starts appearing on store shelves nationwide. The DEWmocracy election was a unique contest […]
If you have news for The Flow, contact Matt Casey at mcasey@bevnet.com. FINANCIAL SEC filings show that activist investor Nelson Peltz’s Trian Funds has acquired a $14.1 million stake in Starbucks – about 0.1 percent of the company’s outstanding shares. PEOPLE PurBlu Beverages, the creator of GIVE Natural Spring Water, announced the hiring of Mark […]
BALA CYNWYD, Pa.–All the energy and passion of Pat Croce, Philadelphia‘s famous fitness guru and motivational icon, has just been bottled by Skinny Nutritional Corp. . Today, the company unveiled Croce‘s Skinny Water® Acai Grape Blueberry (Hi-Energy), the fifth flavor in the Skinny Water line. Croce‘s Skinny Water (Hi-Energy) packs a shot of energy into […]
PURCHASE, N.Y., May 6, 2008 – Pepsi is introducing its lightest 500mL flavored non-carbonated beverage bottle yet. The company has reduced the plastic in this bottle by 20%, which will eliminate approximately 20 million pounds of waste from the environment. The lighter bottles will begin hitting store shelves this month. The new bottle will be […]
PURCHASE, N.Y. – April 15, 2008 – Wonder why that can of Pepsi you’re holding feels so familiar? It could be because it’s been in your hand before. With at least 40% of the average aluminum can made from recycled material, Pepsi is telling the story of how used cans gain new life through recycling. […]
WASHINGTON, March 20 /PRNewswire-USNewswire/ — As global leaders in responsible water management, the beverage industry commends World Water Day and efforts to improve water resources and sanitation throughout the world. Our industry remains committed to being a leader, particularly amongst industry, in responsible water management and ensuring a minimal environmental impact from the production of […]
PURCHASE, N.Y., March 10 /PRNewswire/ — Consumers are looking for great- tasting beverages that multi-task, and they’re seeking more functionality from their enhanced waters. PepsiCo answers that challenge with the introduction of four reformulated versions of its Aquafina Alive Nutrient Enhanced Water Beverage lineup, including a new option with 10 percent of the daily recommended value […]
SEATTLE, Wash. and PURCHASE, N.Y. – March 6, 2008 – Ethos Water, the brand dedicated to helping children get clean water, is driving support for its mission by collaborating with H20 Africa, a foundation focused on clean water initiatives. Later this month, H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos Water print […]
