@@img1 CHICAGO, IL – (October 16, 2007) — The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger-inspired sports performance beverages for athletes at all levels. Terms of the licensing deal were not disclosed. “Gatorade has been part of my game plan for years, whether I’m training or […]
PURCHASE, NY – October 1, 2007 – Deborah Chastain of Thomasville, Georgia, will be leading the cheers for the No. 24 DuPont/Pepsi Chevrolet on October 7 when Jeff Gordon races in the paint scheme she designed. Earlier this year, Jeff Gordon, together with Pepsi, handed creative control over to the fans by asking consumers to create […]
PURCHASE, NEW YORK, September 7, 2007 – Building on its pioneering, 15-year “total beverage company” strategy, PepsiCo today announced plans to significantly expand its leading non-carbonated portfolio in the U.S. The announcement features unprecedented news behind four of PepsiCo’s mega-brands and further strengthens the company’s partnership with its bottlers, and includes the following: The introduction […]
@@img1 Wednesday, September, 2007 – Caguas, Puerto Rico – Under the slogan“Tómatelo en Serio, Recicla por Puerto Rico, (Take it seriously, recycle for Puerto Rico) PepsiCo and Wal-Mart announced today a major joint effort to promote recycling in Puerto Rico among the general public and schools across the Island. With the participation of non-profit organization “Yo […]
@@img1 PURCHASE, N.Y. – August 13, 2007 – Gamers anxiously awaiting the September 25 launch of Halo 3 will now have the perfect drink to get them ready for play – Mountain Dew Game Fuel. Created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with […]
@@img1PURCHASE, NY – June 2007 – Americans are tired of being tired. According to a new survey commissioned by Diet Pepsi MAX, an invigorating zero-calorie cola with ginseng and more caffeine, 84 percent of Americans* experience a daily “afternoon slump.” They’re also having a tough time being discreet about it. More than half of respondents […]
@@img1PURCHASE, NY – May 15, 2007 – Mountain Dew today announced the launch of Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. The Green Label Art series (www.greenlabelart.com) will be released May through October in select markets. This series marks the first time a carbonated soft […]
@@img1PURCHASE, NY – May 14, 2007 – Mountain Dew today announced that it’s partnering with DreamWorks Pictures and Paramount Pictures for a unique promotion in conjunction with the July 4 release of the highly-anticipated live-action film “TRANSFORMERS.” The “Transform Your Summer” online promotion will award more than 150,000 prizes, which have a total value of […]
PLANO, Texas, May 4 – As of yesterday, less than one week after launching the Diet 7UP Taste Challenge, more than 70,000 consumers have requested a Diet 7UP Taste Challenge Kit at http://www.7up.com! And, once the limited supply of Taste Challenge Kits runs out, Diet 7UP will offer a coupon for a free 2 Liter […]
March 15, 2007 Q. On its label, Gatorade A.M., a new sports drink, says it “helps put back the fluids and energy you lose during a full night’s sleep.” Should we lie awake and fret about sleep draining our reserves? A. Craig Horswill, principal scientist at the Gatorade Sports Science Institute in Barrington, says people […]
@@img1PURCHASE, NY – February 22, 2007 – Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in […]
PURCHASE, NY January 30, 2007 – The country’s biggest sporting event will feature two of the country’s most popular beverage brands as Pepsi and Sierra Mist share the spotlight on Super Bowl XLI, February 4 on CBS. Pepsi-Cola will present the Super Bowl Halftime Show starring superstar Prince and Sierra Mist will debut three new […]
@@img1PURCHASE, N.Y. – Jan 23, 2007 – Aquafina, the number one brand of bottled water in the U.S., is bringing the water category to life with the launch of Aquafina Alive – a low calorie, vitamin-enhanced water beverage. Available in three refreshing flavor combinations – Berry Pomegranate, Peach Mango and Orange Lime – Aquafina Alive […]
PURCHASE, NY – January 12, 2007 – Beginning in February, Pepsi-Cola will reach out to consumers in a different way than ever before. Pepsi will connect with consumers via a global brand restyle – a 360-degree marketing campaign that will be reflected all over the world on TV, radio, in print, packaging and online. The […]
