May 11, 2017Last Updated Dec 27, 2017Pepsi Fire Spices Up Summer Soda SeasonPepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May…
May 3, 2017PepsiCo Launches Lemon Lemon Sparkling LemonadeWith summer days just around the corner, Lemon Lemon, a new sparkling lemonade from PepsiCo, is available in stores across the country, offering a refreshing…
Apr 24, 2017Last Updated Dec 11, 2017PepsiCo Pulls Stubborn Soda and Caleb’s Kola Because of Sugar MixupLast week PepsiCo removed bottled Stubborn Soda and Caleb’s Kola products from the market after discovering recent batches were inadvertently made with beet…
Apr 7, 2017Last Updated Dec 11, 2017Nielsen: Energy Drinks See Modest Growth in March, CSD DownEnergy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets…
Apr 7, 2017Last Updated Dec 11, 2017People Moves: New CEO at Balance Water; Pepsi Vet Joins McD’sBalance Water names Brian Pear as the company’s new CEO, while McDonald’s taps the CMO of Pepsi’s Global Nutrition Group for its top marketing role.
Apr 6, 2017Mtn Dew Label Series Brings Two New Unique Premium BeveragesFollowing the success of Mtn Dew Black Label last year, DEW is creating the Mtn Dew Label Series – a line of premium sodas from DEW with crafted unique flavors…
Mar 31, 2017Pepsi And Aquafina Hit Home Runs For Baseball Fans On Opening DayPepsi and Aquafina unveiled their plans for the 2017 baseball season, centered around home openers in Chicago and New York, along with nine other teams…
Mar 30, 2017Last Updated Nov 22, 2017Press Clips: Cheribundi Lands Aly Raisman; Customer Exodus At Whole FoodsRaisman, a native of Needham, Mass., discovered Cheribundi two years ago and integrated the drink into her daily exercise routine for post-workout recovery and…
Mar 24, 2017Last Updated Nov 22, 2017Press Clips: The Top Funded Beverage Startups by StateThe most well-funded food and beverage start-ups by state include big names, Essentia signs Periscope as its first creative AOR, PepsiCo pulls 12-packs and 2…
Mar 23, 2017Last Updated Nov 22, 2017Chris Lansing Departs PepsiCo Amid Management ShuffleLansing’s departure was followed by other changes in PepsiCo’s warehouse team — covering items like Tropicana, Gatorade, and other key direct-shipped products…
Mar 20, 2017PepsiCo Announces IZZE FUSIONS LineFizzy bubbles, sparkling water and a fusion of natural fruit juices come together in PepsiCo’s new beverage IZZE FUSIONS. The “sorta juice, sorta soda, sorta…
Dec 21, 2016Last Updated Dec 21, 2016Press Clips: U.S. Congressmen Target Non-Dairy “Milks”U.S. Congressmen lobby the FDA to ban use of the term “milk” for non-dairy products, Pepsi’s CEO joins President-elect Trump’s economic advisory council and a…
Dec 12, 2016Last Updated Dec 12, 2016PepsiCo to Launch Premium Water Brand LIFEWTRPepsiCo will compete with Coca-Cola’s Smartwater as it prepares to launch LIFEWTR in February, a new premium bottled water focused on artistic labeling and a…
Nov 22, 2016Whipstitch Capital Advised KeVita on PepsiCo SaleBurlington, MA, November 22, 2016 – Earlier today, PepsiCo announced that it is acquiring healthy beverage company KeVita, Inc. “This transaction never would…
