Trading the traditional stoicism of a chief executive for a fiery tongue, SodaStream CEO Daniel Birnbaum bashed the business models of The Coca-Cola Co., Inc. and PepsiCo, Inc. in a Wall Street Journal interview published on Tuesday. “I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model,” Birnbaum told the Journal.
PURCHASE, N.Y., Nov. 14, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that Alan Hoffman has joined the company as senior vice president, global public policy and government affairs, effective Nov. 26. In this role, he will lead PepsiCo’s public policy and government affairs activities worldwide. Hoffman most recently served as Deputy Chief of […]
“Live For Now” Campaign Featuring One Direction and NFL Quarterback Drew Brees has New Twist PURCHASE, N.Y., Nov. 8, 2012 /PRNewswire/ — Pepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring chart-topping pop stars One Direction and NFL Quarterback Drew Brees. The new creative offers a twist-ending featuring the […]
Pepsi Prize Enhancement Will Feature Show’s Winner in a Pepsi Commercial on Music’s Biggest Night®, the 55th Annual GRAMMY Awards® PURCHASE, N.Y., Nov. 1, 2012 /PRNewswire/ — Pepsi announced an unprecedented addition to THE X FACTOR’s® Grand Prize package. In addition to a previously announced $5 Million recording contract with Syco Entertainment/Sony Music Entertainment, provided […]
Expected to further build on PepsiCo’s position in Vietnam; Enables Suntory to enter a priority growth market Will extend successful global relationship between Suntory and PepsiCo PURCHASE, N.Y. and OSAKA, Japan, Oct. 22, 2012 /PRNewswire/ –– PepsiCo, Inc. (NYSE: PEP), one of the world’s largest food and beverage companies, and Suntory Holdings Limited (Suntory), a […]
Artists’ new songs now available for free download; National advertising campaign to support Pepsi NFL Anthems platform and the seven NFL teams associated with the program PURCHASE, N.Y., Oct.19, 2012 /PRNewswire/ — Pepsi and the National Football League (NFL) today announced the expansion of the Pepsi NFL Anthems program, a national campaign that brings to […]
PURCHASE, N.Y. (October 18, 2012) /PRNewswire/ —Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne. In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYCarea to work with […]
New “Live For Now” Spot Features Pop Stars One Direction and NFL Quarterback Drew Brees PURCHASE, N.Y., Oct. 10, 2012 /PRNewswire/ — Pepsi today announced that it has teamed up with chart-topping pop stars One Direction and NFL icon Drew Brees for the latest extension of its “Live For Now” campaign. The ad will debut on […]
After Months of Nationwide Taste Auditions, Pepsi Will Introduce Pepsi X, The Pepsi with THE X FACTOR PURCHASE, N.Y., Oct. 4, 2012 /PRNewswire/ — On Thursday, Oct. 4, Pepsi will unveil its newest “Pop Star” in Pepsi X, The Pepsi with THE X FACTOR. This spring, Pepsi joined THE X FACTOR and embarked on “The […]
Hip-Hop All-Star, Pro Skaters and Local Community Gathers to Cut the Ribbon and Celebrate the Revitalization of Ninth Ward District NEW ORLEANS, Sept. 26, 2012 /PRNewswire/ — Today, Mountain Dew and Grammy Award winning recording artist Lil Wayne will host a VIP ceremony to officially cut the ribbon on a brand new skatepark in New […]
PepsiCo10 Brazil Engages Entrepreneurs and University Students in the Search for The Next Big Thing in Emerging Technology Marks First Program Focusing on an Emerging Market SAO PAOLO and PURCHASE, N.Y., Sept. 24, 2012 /PRNewswire/ — PepsiCo today announced an open call for young entrepreneurs and forward-thinking university students in Brazil to submit business ideas […]
Program supported through partnership with Funny Or Die PURCHASE, N.Y., Sept. 20, 2012 /PRNewswire/ — Pepsi MAX, the National Football League (NFL) and the NFLPA (NFL Players, Inc.) have teamed up to bring fans the Pepsi MAX NFL Rookie of the Week, a program through which fans can vote for a stand-out Rookie each week […]
After Receiving the Most Fan Votes, Local Resident Johnny Perotti Will Bring Team of Major League Baseball Legends to Rochester PURCHASE, N.Y., Sept. 17, 2012 /PRNewswire/ — After being selected as the American League (AL) consumer winner of the Pepsi MAX MLB Field of Dreams program, Rochester, NY resident Johnny Perotti edged out National League […]
For the third consecutive school year, the Dream Machine Recycle Rally helps raise awareness among students about the importance of recycling Participating K-12 schools can earn rewards and compete for prizes when students collect non-alcoholic beverage containers PURCHASE, N.Y., Sept. 12, 2012 /PRNewswire/ — PepsiCo (NYSE: PEP) announced today the official start of the Dream […]
