Pepsi unveiled its 2026 innovation pipeline at the NACS trade show in Chicago this week, showcasing both bold swings and subtle tweaks across a range of beverage categories including protein, soda, coffee, sports drinks and tea.
The Pepsi-owned CSD brand is jumping into soda’s hottest trend with the appropriately named Dirty Mountain Dew Cream Soda Dew, available in standard and zero-sugar versions.
Actor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Coconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring co-owner and retired NBA Hall of Famer Charles Barkley.
Nutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy drinks and powdered supplements.
Celsius Holdings is now PepsiCo’s “strategic energy lead in the U.S.,” with the Celsius, Alani Nu and Rockstar Energy brands under its management and PepsiCo distributing the full portfolio in the U.S. and Canada.
As it turns out, Liquid I.V.’s reveal-turned-fakeout was the brand’s way of teasing its deeper presence in the energy drink category with Energy Multiplier.
The dog days of summer appear to be weighing on non-alcoholic beverage consumption as sales remained “healthy but modestly decelerated” in the two-week period ending August 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Emerging from the soda shop channel frequented by Utah’s Mormon plurality, the dirty soda trend became a social media sensation thanks in no small part to the vibrant colors of the drinks and Gen Z’s thirst for customizable beverage options.
This week’s new product gallery features a first look at new RTDs from supplement makers Huel and RAW Nutrition, hop beverage maker Hoplark’s take on soda, and a sweet & sour collab from Trolli and Mountain Dew.
Celsius’ billion-dollar bet on Alani Nu is paying dividends, as the female-leaning energy drink brand added $301 million in revenue in Q2 and helped Celsius’ North America achieve 41% growth through the first six months of the year.
The campaign to remove unhealthy junk food from Supplemental Nutrition Assistance Program (SNAP) benefits has claimed further victories as six more states have agreed to ban the purchase of soda and other sugary products with government waivers.
This week’s gallery features a first look at Pepsi Prebiotic, the first release from Lucky Energy’s Black Label Collection, a fan-demanded flavor from Magic Cactus, and more.
Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.
