CHICAGO, Feb. 5 /PRNewswire/ — Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo (PEP), is expanding on its hydration expertise and staking out new ground by delivering a broader product line to help address the sports performance needs of more athletes. Scientists […]
ON TOP Jones Soda Co. announced that it has received written indication of interest from Big Red Holdings Corporation, the parent company of Big Red, Inc. which is interested in acquiring Jones for a cash purchase price of $0.30 per share of common stock. Link If you haven’t already, take a look at BevNET’s “Best […]
ON TOP PepsiCo to air no drink ads during 2010 Super Bowl – After 23 years of producing and airing the kinds of soft drink commercials that people talk about for months (or years), PepsiCo will keep its beverage brands out of this year’s Super Bowl. Link PepsiCo plans to revamp Gatorade in New Year […]
PURCHASE, N.Y., Dec. 8 /PRNewswire-FirstCall/ — PepsiCo (NYSE: PEP) said today that it has reached an agreement with Dr Pepper Snapple Group, Inc. (DPS) to manufacture and distribute certain DPS products following completion of PepsiCo’s acquisition of its two anchor bottlers, The Pepsi Bottling Group, Inc. (PBG) and PepsiAmericas, Inc. (PAS). Under the terms of […]
CHICAGO, Nov. 18 /PRNewswire/ — The Gatorade Company and FOX Sports Net (FSN) have announced a national broadcast and digital partnership to build on the success of REPLAY, the popular original program created by Gatorade that restages classic games from great sports rivalries. The Gatorade/FSN partnership will include the national broadcast of the inaugural season […]
PLANO, Texas, Nov. 10 /PRNewswire/ — Just in time for the holiday season, 7UP is reintroducing a seasonal favorite, Pomegranate 7UP, now with antioxidant Vitamin E. Pomegranate 7UP Antioxidant is a perfect blend of natural pomegranate flavor and the crisp, clean, refreshingly bubbly taste of America’s original lemon-lime soft drink. “With its natural pomegranate flavor […]
PURCHASE, N.Y., Nov. 5 /PRNewswire-FirstCall/ — PepsiCo (NYSE: PEP) announced today the publication of its 2008 Corporate Citizenship Report executive summary entitled “Performance with Purpose: Creating a Better Tomorrow for Future Generations.” The report details the company’s progress in addressing economic, environmental and social challenges in the 2008 fiscal year. The full report can be […]
PURCHASE, N.Y. and LAKEVILLE, Mass., Oct. 21 /PRNewswire/ — A healthy beverage alliance has just grown more vibrant with the announcement that Pepsi-Cola North America Beverages (PCNAB) and Ocean Spray have expanded their long-term U.S. sales and distribution agreement to include a broader array of single-serve juices and juice drinks. Beginning in February, PCNAB, a […]
ST. LOUIS and PURCHASE, N.Y., Oct. 13 /PRNewswire/ — Anheuser-Busch and PepsiCo have agreed to jointly purchase certain indirect goods and services in the United States and used primarily for their U.S. operations, such as information technology hardware; office supplies; travel and facilities services; transportation; and maintenance, repair and operating supplies. The agreement allows both […]
PURCHASE, N.Y., Oct. 5 /PRNewswire-FirstCall/ — In anticipation of the previously-announced mergers with its two largest bottlers, The Pepsi Bottling Group (PBG) and PepsiAmericas (PAS), PepsiCo (NYSE: PEP) today announced plans to form a new entity comprising the bottling businesses, effective upon closing of the mergers. The new unit will be called PepsiCo Bottling North […]
PURCHASE, N.Y., Sept. 19 /PRNewswire-FirstCall/ — PepsiCo (NYSE: PEP) today announced that Michael D. White, Vice Chairman and PepsiCo International CEO, has decided to retire from PepsiCo later this year after nearly 20 years with the company. To ensure a smooth transition, White will continue leading the work of planning the integration into PepsiCo of […]
ON TOP BevNET Live Announces Distributor Panel – Four veteran beverage distributors will provide their insight for a distribution panel at BevNET Live Dec. 8 in Santa Monica, Ca. Link mix1 Beverage Company announced the appointment of Matthew M. Riegner as chief financial officer. Link A report published online by the New England Journal of […]
ON TOP BevNET.com presents two opportunities to promote your brand: BevNET’s 2010 Beverage Guide and BevNET’s Best of 2009 awards. And they go hand-in-hand! Link Coke investment in Zico marks change in coconut water: Despite an investment for the beverage giant, the arrangement won’t alter ZICO’s immediate plans. Link mix1 Beverage Company announced it has […]
Aug. 19 – CBS announced today an exciting new entertainment marketing breakthrough… the first-ever use of video in a print advertisement. The revolutionary VIP (Video-in-Print) technology, to be packaged in a print ad spread in the Fall TV preview issue of Entertainment Weekly, is the centerpiece of an exclusive partnership between CBS and PepsiCo’s Pepsi […]
