In conjunction with the release of these new flavors, Mountain Dew will build upon its “It All Starts With a Kick” campaign, launching a robust 360 degree marketing program including engaging digital and social media, broadcast and out of home advertising, merchandising and experiential activations.
PepsiCo will place several thousand units throughout the U.S. in 2016 in a variety of locations, including select healthcare, recreational, transportation, governmental, workplace and educational facilities.
It took 25 hours and eight 2-by-3-foot bags of Lipton black tea leaves to brew the 2,204 gallons of iced tea for the title.
Both cans feature his signature red glasses in the design and will be available on shelves nationwide for a limited time, beginning October 12.
The company reported organic revenue growth of 7.4 percent and core earnings per share of $1.35 for the third quarter.
The fantastical cola, made famous by the film, will officially be available on October 21, 2015, paying homage to the date Marty McFlytravels to in the future.
Unlike competing at-home cold beverage machines, Kold does not use a carbon dioxide canister to create carbonated beverages. Instead, its sparkling drink pods contain what Keurig calls “Karbonator beads,” each of which hold beverage-grade carbon dioxide that is released during the drink-making process.
As volume sales of carbonated soft drinks remain in a freefall, major soda manufacturers continue to push the envelope with price increases, yet struggle to offset the sustained declines.
The campaign was developed in partnership with advertising agency Wieden+Kennedy in Portland, Ore.
Nearly a year after PepsiCo unveiled a limited test of two of its soda brands for use in SodaStream’s at-home carbonation machines, the two companies have expanded the partnership, according to The Wall Street Journal.
In launching the Drink Good. Do Good. campaign, Naked Juice is committing to donate up to 500,000 pounds worth of fruits and vegetables to Wholesome Wave.
Beginning today, Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the U.S.
Mountain Dew is bringing back tried and true gamer-favorite – Mtn Dew Game Fuel Citrus Cherry – and a new flavor – Mtn Dew Game Fuel Berry Lime – for a limited time only.
Starbucks relationship with PepsiCo began more than 20 years ago when the two companies formed the North American Coffee Partnership
