Designed to enliven the brand’s 2014 football campaign, the Pepsi “Live For Now” collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT.
Senomyx, Inc., a leading company using proprietary taste science technologies to discover, develop and commercialize novel flavor ingredients for the food, beverage and flavor industries, announced today that PepsiCo, Inc. has exercised its option to extend the companies’ collaborative agreement related to Senomyx’s sweet-taste technology for an additional two years, through August 2016.
#FUTBOLNOW – Pepsi® today announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football.
Mountain Dew® today announced that it is bringing fans around the world closer to the excitement of the summer’s most eagerly awaited blockbuster, 20th Century Fox’s X-MEN: Days of Future Past, with an international, fan-focused digital program – “Unleash Your X.”
Today, New York Mets superstar Curtis Granderson and Sports Illustrated cover model and TV personality Chrissy Teigen will help Aquafina, one of the nation’s best-selling brands of bottled water, launch a campaign encouraging fans of all ages to drink more water.
PepsiCo CEO Indra Nooyi said that her company has 22 billion-dollar brands. She’s working on strengthening brands 15-22.
Lipton® Iced Tea today launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.
Mountain Dew announced today that, for the first time, Mtn Dew Baja Blast – which was introduced 10 years ago as a “Taco Bell® Original” – will also be available for a limited time in bottles and cans.
Today, Pepsi announces its partnership with Prince Royce and welcomes the 16-time Billboard Latin Music Award® winning artist as the newest member of the Pepsi music family.
PepsiCo, Inc. (NYSE: PEP) today reported core earnings per share of $0.83 for the first quarter, an increase of 7 percent. Core constant currency EPS increased 10 percent on organic revenue growth of 4.0 percent.
Senomyx, Inc. (NASDAQ: SNMX), a leading company in using proprietary taste science technologies to discover, develop and commercialize novel flavor ingredients for the food, beverage and flavor industries, announced today that it has entered into a new collaborative agreement with PepsiCo, Inc. related to Senomyx’s Salt Taste Program.
PURCHASE, N.Y. — AMP Energy and racing superstar Dale Earnhardt Jr. are excited to announce the debut of a new sour grape flavor, Dale Jr. Sour, available for a limited time at participating 7-Eleven stores across the country starting on April 2. Dale Jr. chose the new sour grape flavor for this limited edition AMP Energy product, which features him and […]
PURCHASE, N.Y. and NEW YORK — PepsiCo, Inc. and Major League Baseball Properties today announced a multi-year extension of their sponsorship agreement, building on an over 15-year relationship. As part of the sponsorship, PepsiCo maintains exclusive rights within the non-alcoholic beverage, sports fuel and salty snack categories to use MLB marks and logos. PepsiCo brands, including Pepsi, […]
PLANO, Texas — 7UP is set to kick off the electronic music festival season by announcing today a multiyear partnership with Ultra, the world’s leading festival producer. 7UP is bringing the Ultra experience to millions of fans across the globe through their sponsorship of the Ultra Live Stream, which streams HD video coverage of Ultra online […]
