Popwell

In marketing news, functional coffee Everyday Dose sponsors Runningman Festival, Taste Salud’s new soccer sponsorship and more.

Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.

CG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year, outpacing both flavored still water and non-flavored sparkling water during that period.

Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.

In this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.

Sparkling Ice’s parent company Talking Rain Beverage has named longtime finance official Luke Fisher as the company’s new chief financial officer.

Backed by new innovation, Rowdy Energy is looking to hit the gas with C-store retailers this summer. The two-year-old brand, co-founded by NASCAR star Kyle Busch and ex-Suja founder Jeff Church, is shoring up its presence in the Midwest and South with a slate of new retail placements, according to an email from the company.

Talking Rain Beverage Company, the parent company of Sparkling Ice, announced today it has appointed Ken Sylvia as its new permanent CEO, effective immediately. He had been serving as interim CEO since Chris Hall’s abrupt departure on April 1. Sylvia joined the Seattle-based company in 2010 and has held a variety of roles, most recently serving as COO overseeing sales and supply chain.

SEATTLE, Wash. – Today, Talking Rain Beverage Company, the maker of Sparkling Ice beverages, is proud to announce the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes, 3x Olympic Gold […]

Talking Rain Beverage Company, the maker of Sparkling Ice announced today the launch of Talking Rain Essentials™ Hydration, a new functional water in its family of diverse “better for you” beverages.

Powerhouse beverage brand,Sparkling Ice® sparkling waters is excited to showcase the packaging redesign of its fan-favorite line extension, Sparkling Ice +Caffeine, in all six flavors.

Another leading sparkling water brand is making the leap into hard seltzer: Sparkling Ice is set to launch a new alcoholic line called Spiked (4% ABV) this month.

Talking Rain Beverage Company, creators of Sparkling Ice, is excited to announce Talking Rain Essentials, a brand new series of wellness and better-for-you beverages that support good health.

Talking Rain Beverage Company, creators of Sparkling Ice, is excited to introduce Talking Rain Elevate (TRE), a unique non-carbonated, multifunctional performance water, to the industry.