Brand News
Sep 23, 2025Last Updated Sep 23, 2025Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’sActor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Sep 16, 2025Last Updated Sep 18, 2025Marketing: Everyday Dose Sponsors ‘Wellness Meets Culture’ Runningman FestivalIn marketing news, functional coffee Everyday Dose sponsors Runningman Festival, Taste Salud’s new soccer sponsorship and more.
Jul 24, 2025Last Updated Jul 25, 2025Non-Alc Beverage Volume Falls, But Sales Growth Still PositiveHigher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday,…
May 8, 2025Last Updated May 13, 2025Crystal Geyser Joins the Surging Flavored Sparkling CategoryCG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year,…
Mar 5, 2025Last Updated Mar 5, 2025Bloom Expands in RTD with Prebiotic Soda Launch This FallBloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set…
Feb 28, 2025Last Updated Feb 28, 2025New Products: Protein Options Abound, Talking Rain Enters Prebiotic SodaIn this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.
Sep 22, 2022Sparkling Ice Appoints Luke Fisher CFOSparkling Ice’s parent company Talking Rain Beverage has named longtime finance official Luke Fisher as the company’s new chief financial officer.
Jul 20, 2022Last Updated Jul 26, 2022Distribution: Rowdy Energy Hits the Gas with C-Store Retailers; GoodSport Makes Retail Debut in WisconsinBacked by new innovation, Rowdy Energy is looking to hit the gas with C-store retailers this summer. The two-year-old brand, co-founded by NASCAR star Kyle…
Apr 12, 2022Talking Rain Names Ken Sylvia as CEOTalking Rain Beverage Company, the parent company of Sparkling Ice, announced today it has appointed Ken Sylvia as its new permanent CEO, effective…Apr 7, 2021Last Updated Apr 7, 2021Sparkling Ice Teams Up with Gabby Douglas for the Second Annual Cheers to Heroes CampaignSEATTLE, Wash. – Today, Talking Rain Beverage Company, the maker of Sparkling Ice beverages, is proud to announce the second annual Cheers to Heroes campaign…Oct 1, 2020Last Updated Oct 1, 2020Talking Rain Introduces Talking Rain Essentials Hydration WaterTalking Rain Beverage Company, the maker of Sparkling Ice announced today the launch of Talking Rain Essentials™ Hydration, a new functional water in its…Sep 10, 2020Last Updated Sep 10, 2020Sparkling Ice +Caffeine Unveils New Vibrant Package DesignPowerhouse beverage brand,Sparkling Ice® sparkling waters is excited to showcase the packaging redesign of its fan-favorite line extension, Sparkling Ice…
Aug 12, 2020Sparkling Ice Launching ‘Spiked’ LineAnother leading sparkling water brand is making the leap into hard seltzer: Sparkling Ice is set to launch a new alcoholic line called Spiked (4% ABV) this…May 13, 2020Last Updated May 13, 2020Talking Rain Launches Wellness Beverage Brand Talking Rain EssentialsTalking Rain Beverage Company, creators of Sparkling Ice, is excited to announce Talking Rain Essentials, a brand new series of wellness and better-for-you…