SAN ANTONIO — To celebrate Formula One’s only stop in America with the U.S. Grand Prix at the Circuit of the Americas track in Austin November 15-17, Red Bull and Corner Store are bringing the F1 experience to life for the everyday driver. The Corner Store at 6306 Riverside Drive in Austin greets guests with […]
Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.
SANTA MONICA, Calif. — Giving Wings to artists and athletes, Red Bull launched a collaboration between world-class street artist and Brooklyn resident, Tristan Eaton, and All-Star basketball player and Red Bull athlete, Deron Williams, to bring to life the performance of an athlete through the eyes of an artist on a limited edition can. Through a partnership spanning more than six months, the […]
Call it a nod to niche: a couple of high-profile beverage brands recently launched limited edition line extensions. Red Bull has launched “Bull Energy Drink,” a new sweet orange-flavored variety that is sold in soccer arenas and other special venues, and the Coca-Cola Co. has introduced a new cranberry-flavored Sprite for the holidays.
SANTA MONICA, Calif. — It’s a bird, it’s a plane, it’s a Red Bull Flugtag craft! Now officially on store shelves, a limited edition Red Bull Flugtag 4-Pack celebrates the first-ever National Red Bull Flugtag, the world’s craziest homemade, human-powered flying machine competition taking flight in Chicago, Dallas/Ft Worth, Long Beach, Miami, and Washington DC […]
With Mike Kirban’s new-age-y approach to management, which he shared on stage during BevNET Live Summer ’13 last week in New York, he revealed that he had established Vita Coco as a state of both mind and business.
In a nod of thanks to U.S. military service members and veterans, Red Bull will launch limited-edition camouflage-colored cans to be distributed beginning on Memorial Day and continue to be offered until Labor Day. The 16 oz. cans, which will come in original, Sugar-Free and Total Zero varieties, will be available for sale through military channels and retailers immediately surrounding bases.
A new study by The Boston Consulting Group (BCG) and Information Resources, Inc, (IRI) lists TalkingRain as the top performer among small companies ($100 million to $1 billion in retail sales) in 2012. The study, which analyzed 400 CPG manufacturers with annual revenues of at least $100 million, compared public and private CPG companies through dollar sales growth, volume sales growth and market share gains.
SANTA MONICA, Calif. — In the most anticipated category launch since the modern energy drink was introduced to the U.S. in 1997, Red Bull Energy Drink today is rolling out three new flavors available nationwide. In new red, silver and blue cans, the Editions from Red Bull provide the energy and effect of the original, but with […]
LOS ANGELES — Red Bull Curates: The Canvas Cooler Project offers emerging artists local gallery showcases, unique and permanent installation opportunities and the chance to show and sell their art at SCOPE Miami — the premiere showcase for international emerging contemporary art which runs during Art Basel. In 2013, Red Bull Curates: The Canvas Cooler Project will […]
For all its heroic marketing, Red Bull provides no more energy than a cup of coffee or a caffeine pill, a recent lawsuit argues. Filed Tuesday in U.S. District Court for the Southern District of New York, the lawsuit claims that the energy drink company uses deceptive marketing to justify its premium pricing even though its products offer a strong but not superior boost of energy. The lead plaintiff is Benjamin Careathers of the Bronx, N.Y., who has been drinking Red Bull products since 2002.
As energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and Red Bull has slightly decelerated, according to a consumer price index (CPI) report released Friday by Morgan Stanley.
In addition to one-of -a-kind opportunities to learn and network, BevNET Live attendees will be able to visit and learn from over 30 industry-leading sponsors and exhibitors throughout the course of the two-day event. Additionally, attendees will have the opportunity for in-depth discussion with best-in-class sponsors, suppliers, and vendors at the BevNET Live Expo which will take place during the afternoon of Monday, December 3, the first day of the two-day BevNET Live event.
The New Red Bull Editions Provide Same Energy as the Original, But in Cranberry, Lime and Blueberry Flavors; Will Launch Nationally in March 2013 DALLAS, Nov. 13, 2012 /PRNewswire/ — 7-Eleven, Inc. is getting new wings – Red Bull style. Until the end of the year, 7-Eleven, Inc. will be the only retailer to offer […]
