Red Bull Editions

In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.

At the National Association of Convenience Stores (NACS) Show Red Bull today unveils an expansion of the Red Bull Editions line with Red Bull Yellow, Red Bull Orange and Red Bull Cherry Editions to launch nationwide February 16, 2015

The pricing change will impact beverages that the company sells to its distributor partners and is expected to result in higher prices for consumers.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”

To celebrate National Aviation Day and the Red Bull Air Race World Championship in Fort Worth September 6—7 at Texas Motor Speedway, the RaceTrac store in Frisco invites Dallas/Ft. Worth residents to participate in an augmented 3D virtual reality experience.

The settlement could include millions of individuals who purchased at least one Red Bull can over the past 10 years.

Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.

In a statement, Red Bull said that “Summer Edition,” the first new product introduction for the energy drink giant in nearly 18 months, “performed extremely well with U.S. consumers during taste tests.”

A portion of the proceeds from the Red Bull Camo Can will benefit the Military Warriors Support Foundation and their Homes4WoundedHeroes and Homes4GoldStars program, which awards mortgage-free homes to combat wounded heroes as well as spouses of fallen combat wounded heroes of Iraq and Afghanistan.

Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven’t done the same.

While Red Bull represents an uncommon distribution network to consider, emerging beverage brands have long been familiar with UNFI, the independent distributor of organic and specialty foods and beverages in the U.S. and Canada. On Friday morning, Epicurex LLC announced that it will partner with UNFI to distribute its coconut water, Cocozia.

Danone Waters of America (DWA), the makers of evian spring water, announced last week that it will test a distribution partnership with Red Bull Distribution Company (RBDC). The test will focus on small format channels such as convenience, drug, select food service and specialty retail stores in southern California and central/southern Florida, two of evian’s key markets.

Beverage entrepreneurs often hear about ways that they might succeed in a rough-and-tumble and unforgiving industry: start small, build regionally, create a memorable brand. But what about the — often unspoken of — ways to fail in beverages?