Red Bull Editions

The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”

To celebrate National Aviation Day and the Red Bull Air Race World Championship in Fort Worth September 6—7 at Texas Motor Speedway, the RaceTrac store in Frisco invites Dallas/Ft. Worth residents to participate in an augmented 3D virtual reality experience.

The settlement could include millions of individuals who purchased at least one Red Bull can over the past 10 years.

Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.

In a statement, Red Bull said that “Summer Edition,” the first new product introduction for the energy drink giant in nearly 18 months, “performed extremely well with U.S. consumers during taste tests.”

A portion of the proceeds from the Red Bull Camo Can will benefit the Military Warriors Support Foundation and their Homes4WoundedHeroes and Homes4GoldStars program, which awards mortgage-free homes to combat wounded heroes as well as spouses of fallen combat wounded heroes of Iraq and Afghanistan.

Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven’t done the same.

While Red Bull represents an uncommon distribution network to consider, emerging beverage brands have long been familiar with UNFI, the independent distributor of organic and specialty foods and beverages in the U.S. and Canada. On Friday morning, Epicurex LLC announced that it will partner with UNFI to distribute its coconut water, Cocozia.

Danone Waters of America (DWA), the makers of evian spring water, announced last week that it will test a distribution partnership with Red Bull Distribution Company (RBDC). The test will focus on small format channels such as convenience, drug, select food service and specialty retail stores in southern California and central/southern Florida, two of evian’s key markets.

Beverage entrepreneurs often hear about ways that they might succeed in a rough-and-tumble and unforgiving industry: start small, build regionally, create a memorable brand. But what about the — often unspoken of — ways to fail in beverages?

SAN ANTONIO — To celebrate Formula One’s only stop in America with the U.S. Grand Prix at the Circuit of the Americas track in Austin November 15-17, Red Bull and Corner Store are bringing the F1 experience to life for the everyday driver. The Corner Store at 6306 Riverside Drive in Austin greets guests with […]

Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.

SANTA MONICA, Calif. — Giving Wings to artists and athletes, Red Bull launched a collaboration between world-class street artist and Brooklyn resident, Tristan Eaton, and All-Star basketball player and Red Bull athlete, Deron Williams, to bring to life the performance of an athlete through the eyes of an artist on a limited edition can.  Through a partnership spanning more than six months, the […]

Call it a nod to niche: a couple of high-profile beverage brands recently launched limited edition line extensions. Red Bull has launched “Bull Energy Drink,” a new sweet orange-flavored variety that is sold in soccer arenas and other special venues, and the Coca-Cola Co. has introduced a new cranberry-flavored Sprite for the holidays.