Red Bull Editions

by Red Bull North America


Nielsen: Monster Outpaces Energy Category

Sales of Monster Energy outpaced the overall energy drink category in the two-week period ending February 27, according to an analysis of Nielsen data by Goldman Sachs Equity Research. Monster saw U.S. dollar sales rise 8.6% year over year in the two-week period to $5.74 billion, declining slightly from 9.8% in the four-weeks and 11% in the 12-weeks.

Top Red Bull NA Execs Out In Social Justice Controversy

An internal battle over whether to publicly support the Black Lives Matter movement at Red Bull has led to the exit of two of the energy drink maker’s top North American executives, according to media reports this week. In an email to BevNET, Red Bull confirmed that Red Bull North America (RBNA) CEO Stefan Kozak and president and CMO Amy Taylor were “no longer with the company.”

Red Bull Relaunches Winter Edition Plum Twist

Red Bull announces the relaunch of the Winter Edition Plum Twist, offering the wings of Red Bull with the smooth taste of plum and cinnamon.

Red Bull Launches Limited Edition New York Red Bulls Can

Have you ever wished you could spend a day with players on your favorite Major League Soccer Team, the New York Red Bulls? In celebration of the launch of this year’s new, limited edition Red Bull New York Red Bulls Can, one lucky fan has a chance to win the opportunity to do just that.

Red Bull Launches Second Limited Edition Kris Bryant Can

In celebration of the release of the second limited edition Red Bull Energy Drink Kris Bryant can, Red Bull hosted an official batting practice at the Chicago Riverwalk, where the north, south, and main branches of the Chicago River meet.

Nielsen: Modest Growth in All Channel Non-Alc Beverage

Growth in total dollar sales for non-alcoholic beverages and snacks was a modest 1.3% during the four-week period ending on May 18, according to an analysis of Nielsen data by Wells Fargo Securities.

Red Bull and USA Basketball Announce Partnership

USA Basketball has announced a multiyear partnership with Red Bull North America to build an elite pathway for men’s and women’s players who have a goal of competing at the highest levels of 3x3 basketball.

Red Bull Launches Ninja Can

Tyler "Ninja" Blevins has taken the world by storm and today he can claim his own Red Bull can. The 8.4 fl oz Red Bull Energy Drink Ninja can is available nationwide beginning April 1 in 4- and 12-packs while supplies last.

Red Bull Expands Editions Line

Red Bull is answering the question to “You’re a peach, who’s your pear?” in advance of Valentine’s Day and Galentine’s Day, with the launch of the perfect “pearing" — The Red Bull Peach Edition offering the Wings of Red Bull with the taste of peach-nectarine and The RedBull Pear Edition Sugarfree offering the taste of sugarfree crisp pear.

Nielsen: 2018 Ends With Bump in CSD, Energy Sales

All three major beverage manufacturers enjoyed individual sales increases during the four-week period ending on Dec. 29, with all-channel dollar sales up 5.8 percent, according to an analysis of Nielsen data by Wells Fargo Securities.

The Top 10 Most Read BevNET Stories of 2018

It's time to look back at the past year by reminiscing on the exciting innovations, landmark deals, and major developments that changed the beverage industry. And there’s no more objective way to do that than list to our most read articles of 2018.

Nielsen: Sparkling Water, Energy Make Gains

An increase in dollar sales for sparkling flavored waters and energy drinks helped offset slow growth in carbonated soft drinks (CSDs) and a decrease in tea over a four-week period ending on Nov. 3, according an analysis of Nielsen data by Wells Fargo Securities. Total snack and non-alcoholic beverage sales were up 2.9 percent.

NACS News Roundup: New Age Embraces CBD; Red Bull Revamp; Sparkling Waters Rising

In this roundup of news from the 2018 NACS trade show in Las Vegas, BevNET checks in with Red Bull and Hint about recent line extensions, examines developments in the sparkling water space, learns about new CBD drinks from New Age Beverages, and samples Brew Dr. Kombucha's new C-store exclusive innovations.

Nielsen: Positive Signs for CSDs, Java Fuels Monster Gains

Carbonated soft drink (CSD) unit sales increased 3 percent in a year-over-year comparison for a four-week period ending on May 19, as reported in a generally positive Wells Fargo Securities beverage report on Nielsen sales data released earlier this week.

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