The Red Bull Editions flavored line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and now Orange (tangerine) are sold in single serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.
As volume sales of carbonated soft drinks remain in a freefall, major soda manufacturers continue to push the envelope with price increases, yet struggle to offset the sustained declines.
Individual limited edition Destiny Red Bull cans are also available across the United States and Canada offering a one-time “Focused Light” consumable.
Red Bull will bring to life its unique marketing mix including collegiate tournaments, world-class Red Bull Athletes, and inspiring storytelling around the quest.
A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.
Additionally, the can features a call to action to Race The Base online in the “Red Bull Global Rallycross Challenge” where players with the fastest race times will earn merchandise and unique racing experiences.
Red Bull Editions were a big winner in the convenience store channel, where the products racked up $238.9 million in year-one dollar sales.
For the first time since August, C-store dollar sales of Red Bull topped that of Monster Energy, according to Nielsen sales data for the four-week period ending on Jan. 17.
According to a new workplace survey commissioned by Red Bull and Glassdoor, nearly half of employed Americans are distracted by fatigue at work, causing them to make mistakes and even doze off.
BevNET Expo Facts Mid-event expo held for 2 hours on day 1 of the two day event 2015 Winter Expo date is December 8th Exhibits range in size from 10×10 to smaller table-top displays. Typically 30-40 exhibitors 500+ attendees, including beverage companies, distributors, investors, and suppliers No concurrent programming Table provided, though not required Free-standing […]
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
At the National Association of Convenience Stores (NACS) Show Red Bull today unveils an expansion of the Red Bull Editions line with Red Bull Yellow, Red Bull Orange and Red Bull Cherry Editions to launch nationwide February 16, 2015
The pricing change will impact beverages that the company sells to its distributor partners and is expected to result in higher prices for consumers.
At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.
