Brand News
Sep 13, 2017People Moves: Radden Leaves Red Bull for CalifiaPatrice Radden leaves her influential post at Red Bull to join Califia Farms as VP of Communications; Soylent announces two new executive positions including…
May 10, 2017Last Updated May 10, 2017Red Bull Launches Limited Summer Edition Grapefruit Twist FlavorThe Red Bull Summer Edition offers the Wings of Red Bull with the taste of grapefruit. The light, summery taste profile will help consumers make the most of…
Oct 19, 2016Red Bull Expands Editions Line in 2017 with Two Sugarfree OfferingsRed Bull introduces new Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree launching in January 2017, offering the functionality of Red Bull…
May 3, 2016Red Bull Launches Limited-Edition Kiwi Twist FlavorThe Red Bull Editions line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and Orange (tangerine) are sold in single serve 12 fl. oz.…Mar 1, 2016Red Bull Adds Tangerine Flavor to Editions LineThe Red Bull Editions flavored line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and now Orange (tangerine) are sold in single…
Sep 15, 2015Last Updated Sep 15, 2015Dr Pepper Snapple, Rockstar Outperform Rivals in Latest “All Channel” Nielsen DataAs volume sales of carbonated soft drinks remain in a freefall, major soda manufacturers continue to push the envelope with price increases, yet struggle to…Sep 10, 2015Red Bull Launches ‘Destiny’ Four-Pack at WalmartIndividual limited edition Destiny Red Bull cans are also available across the United States and Canada offering a one-time “Focused Light” consumable.
Jun 24, 2015Red Bull and Activision Partner for ‘Destiny’ Expansion PackRed Bull will bring to life its unique marketing mix including collegiate tournaments, world-class Red Bull Athletes, and inspiring storytelling around the…
Jun 23, 2015Last Updated Sep 9, 2015Nielsen Numbers: CSDs Take a Hit, Red Bull Bests Monster AgainA positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to…
May 26, 2015Red Bull Releases Limited-Edition Camo-Themed Can in Support of Military Warriors Support FoundationAdditionally, the can features a call to action to Race The Base online in the “Red Bull Global Rallycross Challenge” where players with the fastest race times…Apr 23, 2015Last Updated Sep 9, 2015Red Bull Editions Shine in IRI New Product Pacesetter ReportRed Bull Editions were a big winner in the convenience store channel, where the products racked up $238.9 million in year-one dollar sales.
Feb 3, 2015Last Updated Sep 9, 2015C-Store Reports: Red Bull Back on Top, Cheaper Gas Pumps Up Beverage SalesFor the first time since August, C-store dollar sales of Red Bull topped that of Monster Energy, according to Nielsen sales data for the four-week period…
Jan 19, 2015Red Bull Releases Results of Workplace “Tiredness” StudyAccording to a new workplace survey commissioned by Red Bull and Glassdoor, nearly half of employed Americans are distracted by fatigue at work, causing them…Dec 16, 2014Last Updated Jul 7, 2015BevNET Live Winter 2015 ExpoBevNET Expo Facts Mid-event expo held for 2 hours on day 1 of the two day event 2015 Winter Expo date is December 8th Exhibits range in size from 10×10 to…