Red Bull Editions

by Red Bull North America

310-393-4647

Red Bull Adds Tangerine Flavor to Editions Line

The Red Bull Editions flavored line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and now Orange (tangerine) are sold in single serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.

Red Bull Launches ‘Destiny’ Four-Pack at Walmart

Individual limited edition Destiny Red Bull cans are also available across the United States and Canada offering a one-time “Focused Light” consumable.

Nielsen Numbers: CSDs Take a Hit, Red Bull Bests Monster Again

A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.

Red Bull Releases Results of Workplace “Tiredness” Study

According to a new workplace survey commissioned by Red Bull and Glassdoor, nearly half of employed Americans are distracted by fatigue at work, causing them to make mistakes and even doze off.

BevNET Live Winter 2015 Expo

BevNET Expo Facts Mid-event expo held for 2 hours on day 1 of the two day event 2015 Winter Expo date is December 8th Exhibits range in size from 10×10 to smaller table-top displays. Typically 30-40 exhibitors 500+ attendees, including beverage companies, distributors, investors, and suppliers No concurrent programming Table provided, though not required Free-standing […]

Red Bull Extends Editions Line With Two New Varieties

At the National Association of Convenience Stores (NACS) Show Red Bull today unveils an expansion of the Red Bull Editions line with Red Bull Yellow, Red Bull Orange and Red Bull Cherry Editions to launch nationwide February 16, 2015

Red Bull to Raise Prices by 5 Percent

The pricing change will impact beverages that the company sells to its distributor partners and is expected to result in higher prices for consumers.

Eye on the Market: Beverage Pricing in East L.A.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.


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