Red Bull Launches Limited-Edition Kiwi Twist Flavor

c496273b-9db8-4a1e-bd1e-637797f4593fSANTA MONICA, Calif., May 3, 2016 – Red Bull® North America is bringing summer to stores this week, launching a limited edition Red Bull Summer Edition Kiwi Twist, available nationwide. The light, great-tasting product arrives just in time to help consumers make the most of their summer.

The Red Bull Editions stand for taste and choice, offering a delicious flavor option for every palate whether new to the energy drink category, or currently enjoying Red Bull while working, studying, traveling, playing or juggling the daily demands of life.

The Red Bull Editions line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and Orange (tangerine) are sold in single serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero. All Editions products rank within the top 20 Energy Drink SKUs. Additionally, 8.4 fl. oz. (250 mL) 4-Packs of Red Bull Red, Blue and Yellow are available in stores nationally.

The caffeine concentration is consistent across the entire portfolio of Red Bull Energy Drink products: 80 mg of caffeine in an 8.4 fl. oz. (250 mL) can and 114 mg in a 12 fl. oz. (355 mL) can – about the same as a similarly sized cup of home-brewed coffee.

Red Bull is available in more than 165 countries around the world. Last year 6 billion cans were consumed across the globe, with 2 billion of those consumed in the U.S.

For additional information, visit the Red Bull Energy Drink Summer Edition Page.