Amid the recent wave of negative publicity surrounding energy drinks, and the ire of some elected leaders calling for greater oversight and regulation of the category, consumer perception of the top energy drink brands has fallen to its lowest level since 2009, according to consumer research firm YouGov.
In this video, filmed inside massive Red Bull’s booth at the 2012 NACS show, we take a first look at the company’s “Red Bull Edition” line, a three SKU set of new cranberry, lime and blueberry flavors dubbed Red Edition, Silver Edition and Blue Edition.
Hosted by Rajon Rondo, 64 Players Converge for “Red Bull King of the Rock,” Saturday, May 19 at 2 pm ET/11 am PT on CBS San Francisco, Calif. – May 17, 2012 – For the first time ever, amidst the crumbling walls and the eerily lit cell house, a national television audience will see basketball […]
Red Bull has unveiled a new TV ad that will be the company’s first broadcast spot during the NBA playoffs. The TV ad is part of the company’s “World of Red Bull” campaign and features L.A. Clippers star Blake Griffin and celebrity skateboarder Travis Pastrana, as well footage from DJ and break dancing competitions and 1-on-1 basketball games played on Alcatraz Island. The ad will air during playoff games on ESPN, ABC, and TNT.
SANTA MONICA, CA–(Marketwire – May 8, 2012) – Zero Calories. Zero Carbs. Zero Sugar. The new Red Bull Total Zero is delivering the energy and wings of the original Red Bull Energy Drink, without the calories, sugar or carbohydrates. As a natural extension of the product portfolio, Red Bull Total Zero is available nationwide in […]
Chaleo Yoovidhya, the co-creator of Red Bull who rose from impoverished beginnings to become one of the founders of the global energy drink market, died on Saturday. The self-made Thai billionaire passed away in Bangkok and was believed to be in his 80s. Chaleo’s death was first reported by Thailand’s state broadcasting service MCOT, which cited the Thai Beverage Industry Association.
Red Bull is set to launch Red Bull Total Zero in April, the company’s first line extension since the debut of its (now discontinued) energy shot in 2009. Aiming to tap into the growing market of calorie-averse consumers, the new product boasts a zero calorie/carb/sugar formulation and a “new twist” on the classic Red Bull flavor, according to the company.
NEW YORK, Jan. 3, 2012 /PRNewswire/ — While East Coast winds may have played games with New Jersey Nets point guard Deron Williams’ scheduled helicopter ride recently, the Olympic Gold Medalist still earned his wings. Following a Nets home game, Williams was supposed to take to the air in a Red Bull “Heli” from New […]
‘Red Bull Signature Series’ to Air Across NBC Sports and NBC Sports Network Beginning in January 2012 New York, N.Y. – December 19, 2011 – The NBC Sports Group, and its action sports arm Alli, and Red Bull Media House announced today a long-term partnership for the development of a new property, the Red Bull […]
MarketsandMarkets has projected the global sports and energy drinks market to reach $52 billion by 2016 in a new report. The report states that sales of sport and energy drinks surpassed $40 billion in 2010 and estimates that the category would grow at a compound annual growth rate of three percent each year. While North […]
SANTA MONICA, Calif. (March 11, 2011) – We all know Red Bull Gives You Wings. Now, the can also triggers the creation of a digital racetrack. Red Bull Augmented Racing is delivering a first-ever mobile gaming app for the iPhone and wifi-enabled iPod Touch that allows players to create their own custom-built digital racetrack using […]
September 20, 2010 – Santa Monica, Calif. – In a significant victory for Red Bull GmbH and Red Bull North America, Inc., the U.S. International Trade Commission has issued a general exclusion order that will prohibit the importation of unauthorized Red Bull energy drink products into the United States. As a result, the U.S. Customs […]
ON TOP Small sales taxes on soft drinks in the range currently in force in some states are insufficient to reduce consumption of soda or curb obesity among children, according to a new RAND Corporation study. Link BevNET Live: Adds Beverage Vets to Lineup; Early Registration Extended – BevNET extended its early registration deadline to […]
ON TOP FDA warns beverage firms on health claims – In another sign that the regulatory environment has changed, the U.S. Food and Drug Administration recently sent letters to 16 firms – including five RTD beverage companies – citing ingredient and health claim violations. Link BevNET’s 2010 Expo West Show Planner – BevNET.com will be […]
