Rockstar Energy Drink
by Celsius Holdings, Inc. (U.S. and Canada); PepsiCo, Inc. (international markets)
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Brand News
Aug 7, 2026Rockstar Founder Russ Savage Calls For Celsius Leadership Ouster After Q2 Earnings MissAfter a disappointing Q2 earnings, Celsius leadership is facing an insurgency led by Rockstar Energy founder Russ Savage.
Aug 6, 2026Celsius’ Core Brand Stumbles as Multi-Energy Strategy Gains MomentumCelsius Holdings’ “modern energy portfolio” approach appears to be paying off, as strong performances from Alani Nu and Rockstar Energy helped offset another…
Jun 26, 2026New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA CreationsThe non-alcoholic beverage space is getting some funky new innovations this month, including mocktails from Rockstar Energy, a hemp-infused take on Four Loko,…Feb 26, 2026Celsius: FY2026 A ‘Defining Year’ As It Builds Modern Energy PortfolioCelsius ended 2025 with record annual revenue as it completes the integration of Alani Nu and Rockstar into its “modern energy platform.”
Jul 21, 2025Last Updated Aug 1, 2025No Cap Closes $3M Round to Fuel Supply Chain, Marketing GrowthAfter pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3…
Mar 3, 2025Last Updated Mar 3, 2025Marketing: Lucky Energy Highlights Clean Ingredient Deck; Rockstar Partners with Racer Lia BlockLucky Energy is emphasizing the importance of clean ingredients in its new ad campaign, “Shangry,” which playfully highlights the digestive issues traditional…
Dec 7, 2023Last Updated Dec 7, 2023Marketing: MiO Offers Drink Insurance, Energy Drinks Partner With Recording ArtistsIn this week’s marketing roundup, enhanced water concentrate brand MiO takes aim at Gen Z consumers’ dissatisfaction with the “unwelcome side effects” of…
Jan 25, 2023Last Updated Jan 25, 2023This Week’s New Products: Simply Mixology and DRY Soda Co. Liven Up Dry JanuaryAs Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are…
Jun 21, 2021Last Updated Jun 21, 2021PepsiCo Files Trademark Application for Rockstar Offerings in Beer and Hard SeltzerThe list of non-alcoholic beverage producers seeking to cash in on the $4.5 billion hard seltzer segment has grown a little longer. PepsiCo filed an…
Dec 31, 2020The Top 10 Most Read BevNET Stories of 2020For the beverage industry, and frankly all of society, 2020 was a year of upheaval. Even as we say goodbye and good riddance, there’s plenty to look back on.…
Mar 11, 2020PepsiCo Acquires Rockstar Energy for $3.85 BillionPepsiCo announced today an agreement to acquire energy drink brand Rockstar for $3.85 billion, a move that puts the food and beverage giant in position to…
May 31, 2018Nielsen: Positive Signs for CSDs, Java Fuels Monster GainsCarbonated soft drink (CSD) unit sales increased 3 percent in a year-over-year comparison for a four-week period ending on May 19, as reported in a generally…
Jan 4, 2018People Moves: Joey Cannata Leaves RockstarIn this People Moves roundup: Longtime Rockstar Energy executive vice president of sales and distribution Joey Cannata departs the brand and Cie Nicholson…
Dec 15, 2017Last Updated Dec 15, 2017Taste Radio Ep. 88: DRY Soda Founder on How to Play The Long Game… and WinDistributors called her a “relentless bitch,” but DRY Soda founder Sharelle Klaus paid little mind to their insecurities. She was too busy building a business;…